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Topics: Advertising, Mass media, Marketing Pages: 5 (1248 words) Published: August 9, 2013
A
“TERM PAPER”
ON

‘CREATIVITY IN ADVERTISEMENT’

DEGREE
Of
MASTERS OF BUSINESS ADMINISTRATION

MRINAL BOHRA
Department of Management Studies,
Jai Narain Vyas University, Jodhpur
Rajasthan, India.
E-mail: mrinalbohra@yahoo.com

(2012-2014)

Supervised by: Submitted By: Dr.Neelam Kalla Mrinal Bohra (M.B.A., Ph.D.) (M.B.A. 2nd Sem.) Acknowledgement

This project is done as a semester project, as a part of course titled “CREATIVITY IN ADVERTISEMENT”. I am really thankful to our course instructor Dr. NEELAM KALLA (M.B.A), Professor, Department of Management Studies, Jai Narain Vyas University, Jodhpur, for his invaluable guidance and assistance, without which the accomplishment of the term paper would have never been possible. I also thank her for giving this opportunity for exploring into the real world and realize the interrelation of Markets Analysis, without which a society can never progress.

Mrinal Bohra
(M.B.A 2nd Semester)

Certificate

Department of Management Studies,
Jai Narain Vyas University,
Jodhpur (Raj.)
2012-2014

This is to certify that term paper entitled “CREATIVITY IN ADVERTISEMENT “is submitted by Mr. Mrinal Bohra of first semester in partial fulfillment of M.B.A. degree course. The student has sincerely completed the Term paper in our institute. This work was prepared under my guidance and supervision.

Place: Jodhpur Prof.Neelam Kalla Date: (M.B.A., Ph. D.) DMS, JNVU, Jodhpur

CONTENTS

* Abstract
* Introduction
* Objectives
* Indian Advertisement Industry
* Factors Affecting Advertisement Industry
‘TRADITIONAL FACTORS’
‘MODERN FACTORS’
* Research Methodology
* Findings
* Suggestions
* Conclusion
* References

A
“TERM PAPER”
ON

‘CREATIVITY IN ADVERTISEMENT’

MRINAL BOHRA
Department of Management Studies,
Jai Narain Vyas University, Jodhpur
Rajasthan, India.
E-mail: mrinalbohra@yahoo.com

Abstract
Advertising is a communication whose purpose is to inform potential customers various products and services and how to obtain and use them. Nowadays, Advertising plays an important role in people’s daily life. An advertisement is also a product and like every other product in the world, it has its pros and cons. Most advertisements are designed to connect a product or a service to a particular set of feelings like belonging, love, status, respect, or power. This approach is most common because exposure to an individual ad is so brief. A TV commercial may take up fifteen to thirty seconds of your attention, and a print ad may be seen for only one to three seconds as you flip by it in a magazine or newspaper. There is no doubt that persuasive techniques in advertising are effective. They can raise your level of awareness about a product or issue—or change your attitude altogether. They can even affect your behavior itself, by convincing you to take action or to buy a product. Advertising is everywhere in our society. Since there are so many ads competing for our attention, advertisers know they have to make a strong impression quickly. Creators of ads focus on using simple, easily understood images and slogans to create a dominant impression. Advertising brings many benefits to human’s life. Advertisement is a way of raising awareness about a particular product. It is hardly for customers to purchase a new product without known anything about it, so the advertisement increases the potential customers’ knowledge of the goods. Similarly, people have a chance to compare and contrast the prices and qualities of...
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