Executive summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents
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My favourite pop singer is an American recording artist‚ entertainer and businessman‚ often referred to as the King of Pop‚ or by his initials MJ. I think you could guess the name of my favourite pop singer – Michael Joseph Jackson. He is recognized as the most successful entertainer of all time by the Guinness World Records. His contribution to music‚ dance and fashion‚ along his much-publicized personal life made him a global figure in popular culture for over four decades. The 7th child of
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Pop culture and academia—do they sound awkward in the same sentence? Depending on one’s interest‚ they will find either pop culture or academia a lot more entertaining and appealing over the other. However‚ just because they sound dreary together‚ this does not mean they actually are. Perhaps‚ only conducting an academic study on pop culture will provide an answer. After all‚ scholars studying a new topic‚ and pop culture getting extra attention is normal. Therefore‚ academically studying pop culture
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An artistic Trend: Pop Art There are many different types of trends that have changed the world. Cultural trends such as art have created different movements in other areas and it could be possible that cultural trends have changed the attitude of some people too. The trend I choose is the pop art. To understand why pop art is a trend that changed the world in my perspective we should now what is exactly. Pop art is a visual art movement that started in the mid 1950s in Britain and in the late
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There is one certain problem with contemporary culture that will have disastrous effects on our next generations. The wild party attitudes of some of Hollywood’s most media friendly celebrities like Brittany Spears‚ Lindsey Lohan‚ and even Paris Hilton are setting destructive examples for the little girls who idolize them. Constant coverage of these women in the news spreads the details of these deeds to the younger population‚ who become exposed to the idea that their heroes are partying and doing
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and lifestyle made its way into the Australian pop culture mainly impacting on teenagers and their ways of entertainment. During the late 1950’s‚ television spread throughout Australia as many improvements and adjustments were made to the reception and price‚ therefore‚ many people began to purchase it mainly for entertainment purposes. This caused a significant impact on the Australian culture as most people were influenced by what they saw on T.V‚ which was mainly American programs. In 1959‚ the top
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associated themselves with cultural‚ traditional and social practices that were founded by pioneers‚ which was an effort to establish identity and can be identified from the rest of the communities. Popular culture‚ also referred to as pop culture‚ is one of these traditions that managed to survived the test of times to influence the various aspects of life of the twenty first-generation generation (Ashby 11). Pop culture refers to the general ideas‚ attitudes‚ images‚ perspectives‚ and any other phenomena
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Embracing the Exotic: Is Pop Culture Good For You? Icons like Elvis Presley‚ Whitney Huston‚ Michael Jackson‚ Tina Turner‚ Madonna‚ or Diana Ross were all positive influences with their music. These icons broke the molds of music with their lyrics and songs‚ through inspiring millions of people to change their lives‚ be better people‚ or even to spread positive messages. However‚ today’s music is no longer breaking molds. Instead‚ music is conforming to them: a mold in which displaying woman in mini
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The Influence of Pop Culture on Teenagers Pop culture has existed and influenced people since the beginning of time. It has affected teenagers the most. In the time people are figuring out who they are and what they wish to do for the rest of their life they are very vulnerable. They can be easily influenced by the music they listen to‚ the television they watch‚ and the celebrities they see. In today’s society‚ pop culture’s influence on teenagers is mostly negative. Some of the music teenagers
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MUSI200 27 January 2013 Baroque Vs. Modern Pop The Western music known today has its roots in the musical practices found in Europe and the Middle East over twenty centuries ago. These musical practices‚ in turn‚ have their roots in ancient Greek and Roman practices which are detailed in musical and philosophical treatises of the time. Greek civilization‚ with its political structures‚ its architectural and musical attainments‚ and its great achievements in philosophy and poetry‚ has influenced
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