creative idea of switching occasion by visuals/drawings. According to the criteria in Ogilvy book‚ it made me gasp when I first saw it‚ and the idea itself is unique. It’s strong in uniqueness‚ but a little weak in engagement and ownability by the brand. Also‚ the visuals/drawings will probably run one year‚ but definitely not 30 years. Therefore‚ I would say there is creative idea in the campaign‚ though it’s not that strong. Execution: First‚ the visual effect of the drawing is vivid. Second
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Ugochi Okorafor Composition and Rhetoric August‚ 31‚ 2012 Analysis of Rhetoric’s The tone of voice Brutus used in his speech was subjective and also persuasive. Brutus wanted the citizens to know that he did the right thing by killing Caesar. Brutus specifically states that he killed Caesar for the love of Rome. Brutus also states that Caesar was ambitious‚ which is used as a negative connotation in the speech. In the speech‚ Brutus tries to gain the citizens respect while explaining himself
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the public to a particular point of view. Heath defines rhetoric as the art of persuasion. Likewise Elwood defines rhetoric as “the communicative means that citizens use to lend significance to themselves and to extend that significance to others‚” claiming that public relations itself is a rhetorical practice. Sproul (1988) has his own explanation and description of the “new managerial rhetoric.” Sproul explains that historically‚ rhetoric has been a tool focused on more greatly‚ but not exclusively
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Do you ever feel so overwhelmed by life? Going to work every morning‚ having class‚ being backed up on schoolwork‚ it feels like there is a well-deserved need to go on an extravagant vacation or just have a break. For you maybe‚ a weekend with your closest friends is enough. Watching movies‚ going out to dinner‚ do some shopping‚ going out drinking is your idea of a break. Going out with friends to have fun and to forget about reality for a while is always a good thing to do‚ it’s good for the mental
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Joyce Kim Mr. Beckway AP Language and Composition “Sicko” Rhetorical Analysis “Sicko” is a documentary produced by Michael Moore that focuses on health care in America.The documentary provides an in depth understanding and analysis of the unceasing health care problems in America. Most of these problems result from the corruption present in the American health insurance industry. The message that Michael Moore is trying to get across to his audience is that of the immortality within the American
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Agam Sidhu Johnson Rhet 1302 26 February 2013 The Death of the Moth Analysis All living creatures must face the battle between life and death. In Virginia Woolf’s “The Death of the Moth” a moth is shown to be injured and laying in a window pane staring upon death. Like the moth‚ humans face the struggle of living life and facing death. The fact that death is inevitable‚ allows humans to shape their lives in a way that makes them content. Woolf effectively uses the dying moth to represent the
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Campaign Analysis: Orangina: “Naturally juicy” I decided to choose the "naturally juicy" Orangina advertising‚ which is a part of a campaign where the direction is‚ animals acting and looking like human beings. It embodies the new generation of advertisements; the fact that it is perceived as shocking and explicit by the older generations is a proof. It is nevertheless this change of strategy that allowed boosting the brand. So‚ by the analysis of this advertising‚ we are going to see the
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COCA-COLA Believe in Happier Tomorrow This new ad commercial launched in December 2011 by Coca-Cola was christened as "Believe in happier tomorrow". The Beverage giant continued with the same message of “Open Happiness” unlike its rival Pepsi who keeps changing their theme (From Youngistan to Wow). This ad‚ as stated earlier‚ is more or less on the same lines with its Diwali Counterpart where the main theme was to spread happiness and feeling of togetherness. It was fashioned to spawn the
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An Ad Analysis of Budweiser: The Great American Lager What does beer do for you? This is the question you may ask yourself when thinking about buying a six pack of beer for a party‚ getting ready to socialize‚ or just hang out and relax with some friends. In their advertisement campaigns‚ Budweiser attempts to embody these situations in a way that will leave you thinking that you need Budweiser. Budweiser creates a setting in their ads that their target audience will be compliant with. Often times
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take a break‚ sleep in‚ and let the responsibility of their children fall on others? Not according to the Vicks company. In one of their advertisements found in a magazine targeted to mothers‚ the ad may effectively draw mothers in‚ but it also unintentionally degrade mothers and make them feel guilty for being sick. This DayQuil/NyQuil ad tries to appeal to mothers by offering two images of the ideal mom and also a convenient medicine for
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