CASE STUDY I: CULTURAL DIVERSITY AT NIKKO HOTELS INTERNATIONAL Nikko Hotels international is a subsidiary of the Japan Airlines (JAL) Development Company‚ Ltd. It was created as JAL’s diversification and globalization strategy to strengthen the company’s marketing and financial position. Known for its aggressive global marketing and application of new technology in hotel operations‚ the company is determined to establish a worldwide network of hotels comparable in number to Hilton‚ Sheraton
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The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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or MICECON 2011‚ sponsored by the Department of Tourism (DOT) and by many hotels and resorts in The Queen City‚ Cebu just recently. I just found out that the next one will not be until 2013 since the Philippines is hosting PATA next year. Green and technology were the main themes of the conference which brought international speakers like Hitesh Mehta‚ a sustainable architect; Noor Ahmad Hamid of the ICCA ;Corbin Ball; Max Hitchins‚ the Hospitality Doctor; John Peacock of Associations Forum‚ Australia;
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Problem Statement The growth and development of tourism in Trinidad from 2002–2007 and its effects on the economy and society. Statement of the Problem Tourism plays a major role in the growth and development of Trinidad. Many initiatives have been put in place to expand the industry. The government of Trinidad is committed to establishing and implementing standards of development and maintenance for the tourism industry. They try to maintain all the tourist attractions such as beaches and museums
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CHAPTER 9 TOURISM Kerala is a green strip of land‚ in the South West corner of Indian peninsula. Its unique feature‚ culture and traditions‚ coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. This Tropical paradise with its spectacular and diverse natural attractions has greatly attracted holiday makers from across the world. Kerala is one among the longest- lived‚ healthiest‚ most gender equitable and most literate regions makes it distinct
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the Bretton Woods Conference (1944)‚ and its headquarters are in Washington‚ D.C. There is close collaboration between it and the International Bank for Reconstruction and Development. Its primary mission is to ensure stability in the international monetary system. The IMF provides policy advice and financing to member countries with economic problems. The organization‚ using a fund subscribed by the member nations‚ purchases foreign currencies on application from its members so as to discharge international
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Tourism is defined as people traveling and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes not interrelated to the exercise of an activity rewarded from within the place visited. Tourism is mainly popular as a global freedom activity. Tourism can bring many economic and social benefits. Countries can promote their self internationally by making their environment pleasant for tourist to appreciate. Promotion of tourism
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Tourism Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes" Tourism has become a popular global leisure activity. In 2011‚ there were over 983 million international tourist arrivals worldwide‚ representing a growth of 4.6% when compared to US$ 940 billion in 2010.[2][3] International
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A company stratregy is always a work in progress. Discuss A company strategy is the game plan management is using to stake out a market position‚ conduct its operations‚ attract and please customers‚ compete successfully‚ and achieve the desired performance targets. It means a company strategy consist of the competitive moves and business approaches that managers are employing to compete successfully improve performance and help to grow the business through three central questions as
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People Management in Hospitality and Tourism MODULE NUMBER : U54028 Critically Evaluate Whether the requirement for Emotional Labour in Hospitality and Tourism is ethical. Module Leader: Peter McGunnigle Student Name: Mrignaini Chauhan Student Number: 09078935 Submission Date: 08/12/11 Word Count: 2200 (excluding Appendices) Critically evaluate that whether the requirement of Emotional Labour in hospitality and tourism work is ethical. The endeavour of this essay is to critically evaluate
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