Memo#1 TiVo Case Marketing Management Cheng Zhang QUESTION ONE: Briefing the CEO TiVo is adding subscribers at healthy pace‚ but faces some serious issues that need to be resolved if the company is to move forward or remain viable. I believe there are three crucial areas that we should address: revenue enhancement‚ marketing‚ and research. The first issue is revenue enhancement - to generate positive cash flow. Due to competitive pressures and the general inertia potential customers
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Case: TiVo 1. What is Keast’s Decision Problem? Keast’s decision problem is what marketing mix should he follow? This includes the advertisements to be used‚ media to be followed and other marketing techniques that could be followed. Also a decision on how to reduce losses being made needs to be arrived at. One option was to decrease the price per set from $999 to $399 and thereby increasing volumes. 2. Based on the marketing plan towards the end of the case‚ what strategy do you see in
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An Inflection Point in Chinese Capital Markets JC de Swaan Caijing Magazine July 3rd‚ 2009 The institutional development of Chinese capital markets has lagged – while a growing body of academic literature has demonstrated the positive linkages between the development of capital markets and economic growth‚ China has managed to grow at a breath-taking 10% CAGR over the last 30 years despite lacking commensurately developed capital markets. Several announcements in the past months suggest a potential
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Consumer Behavior- TiVo Case 1. As an emerging expert in consumer behavior‚ how would you tackle that mystery? • Identify potential customers and understand their needs. • Close the gap between intention to buy and action What do you think could be going on? • Make opinions leader and current customers attract prospects to buy. • Use promotion to stimulate desire to buy. What might “evangelists” mention as a cause of their failure to sell TiVo to their friends? • No interest in
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Communication with others using voice inflection The competency I wish to improve is communicating with others. This is mainly because I feel that I need to improve my voice inflection and words carefully to effectively express myself more clearly using combination of emotion‚ expression‚ language and posture. Communication is the exchange and flow of information and ideas from one person to another. Effective communication will only work if the receiver understands and hears clearly what
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[pic] TiVo Marketing Executive Summary The disappointing sales performance during the Christmas 1999 season ended up being a priceless lesson for TiVo’s marketing team: it was the catalyst that created the need for a TiVo’s new communications strategy. However‚ defining this new marketing campaign was challenging‚ especially after the feedback received about the product indicated issues like limited awareness and hard-to-communicate functionalities. The main focus of this new marketing campaign
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In chapter 6‚ Yalom & Leszcz (2005) speaks of the here-and-now experience as a strong aspect of group treatment (p.141) in association to the structure of group‚ which is beneficial to better recognition of the techniques that the here-and- now offers. Yalom & Leszcz (2005) says‚ the here-and-now focus is most effective when the two therapeutic tiers are implemented (p.141). But one without the other is non effective. Tier 1 is experiencing one; that establishes strong feelings throughout session
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accounting scandals was disclosed during 2005 which involved a material mis-statement due to false transactions during 2000. This scandal set to prelude leading the downfall of AIG in 2008. In this paper‚ I will analyze the cause‚ the transactions and finally effects of the scandal. The Accounting Scandal The Players The CEO of AIG was Maurice “Hank” Greenberg. Greenberg joined AIG in 1962 and led AIG for thirty eight years until his retirement in March 2005. Greenberg was not only the CEO‚ but
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[The Financial Detective 2005 Introduction Each industry is distinctive. One might be unique in its high fixed assets; other would be differentiated of its increasing intangible assets and many other financial footprints that each industry leaves on its balance sheet. Nonetheless‚ industries are distinguished furthermore; fingers of one hand are not the same as said. Businesses in the same industry can be characterized differently according to their strategic plan and capital structure. The following
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Microsoft in 2005 As their 2005 fiscal year came to a close‚ Bill Gates and Steve Ballmer could reflect on the last year as well as the previous five years-with mixed emotions. Microsoft had slowed down after two decades of spectacular growth in revenues‚ profits‚ and stock price (see Exhibits 1‚ 2‚ and 3). Although Microsoft remained one of the most valuable and profitable companies in the world‚ its two core products‚ Windows and Office‚ had been experiencing anemic growth in revenues and profits
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