The mountain gorilla was first discovered roaming the Virunga Volcanoes in Rwanda (von Beringe‚ 2002‚ p.9). German Captain Robert von Beringe and his African soldiers stumbled upon two mountain gorillas around the volcanic region on October 17‚ 1902 (von Beringe‚ 2002‚ p.9). Von Beringe captured and killed one of them and sent the body to the Zoological Museum in Berlin‚ Germany. Professor Paul Matschie‚ who worked with the museum‚ identified the gorilla as a new class and named it after its founder:
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Answer 1 The previous campaign had pulled the Mountain Dew brand into more contemporary terrain‚ but it was not getting them into the so called urbane terrain. By 1998‚ PepsiCo managers were concerned that the advertising campaign was becoming too predictable. In particular‚ they were concerned that the use of campaign of sports was becoming less impactful due to the long time from which it was going on. Many other brands‚ Bagel Bites‚ AT&T‚ and Gillette Extreme Deodorant were now becoming major
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The Foothills of the Appalachian Mountains Breathitt County is located in the foothills of the Appalachian Mountains of the eastern coalfields region. This coalfield region was created on April 1‚ 1839 and was named in honor of Gov. John Breathitt. This is the eighty- ninth county that was created in Kentucky. It covers 494 square miles that borders Lee‚ Wolfe‚ Magoffin‚ Knott‚ Perry‚ and least but not last Owsley. The county seat of Breathitt is located at Jackson near the geographic center
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What is the ad campaign of Mountain Dew that created awareness to its consumers? What is the impact of the Mountain Dew Ad campaign to its prospective customers? How did Pepsi Cola Company respond to the growing threat of non-carbonated soft drinks‚ especially energy drinks and tea? ANSWERS: In 1992‚ senior management at PepsiCo sensed an opportunity to increase business on Diet Mountain Dew. Diet Mountain {draw:frame} Dew’s distribution was limited mostly
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Title: Brokeback Mountain Director: Ang Lee Type of text: Visual/oral text Date Completed: 27/2/2014 Whilst watching the film Brokeback Mountain‚ I became frustrated at the main characters‚ Jack and Ennis. This frustration was because of an evident idea in the film that I agree strongly with‚ ‘sexuality is not a choice.’ This idea made me realise how lucky I am to have been born in an era where society is much more accepting of individuality than in the past. And I felt frustrated because the
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Giulia Nunnari Films Of Ang Lee Farrah Qidwai 04/17/2013 Brokeback Mountain Ang Lee’s Brokeback Mountain displays all the traditional characteristics of a romantic tragedy or a Western film‚ but upon its release it failed to be labeled as such. It was instead placed in the “gay and lesbian” film category. While obviously there is no harm in being labeled a “gay” film‚ it does distract from the purpose of the film‚ which is to show the touching story of these two characters. The film is
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Although the story of “Brokeback Mountain” has been classified as “the gay cowboy story”‚ it contrarily is the tale two young men who strive to come to acceptance of who they are in a society which demands something so different from the taboo nature of this union. Originally written as a short story by Annie Proulx‚ this story that started off as one of the most real tales of her fictitious stories took up almost 30 pages that covered a relationship that lasted 20 years and was adapted into film
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Mountain Dew Mountain Dew’s unique way of connecting to the younger generation through extreme sports has become a grand success‚ consequently many companies are coming up with similar advertisement base Recent threats to Carbonated Soft Drinks in recent years by highly caffeinated and sports drinks have affected their sales. The company advertisement has focus on the young generation and thus quickly rose as Coke’s loyal opposition. They have advertisements harnessing ideas of current generation
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It’s been over forty years since Rocky Horror Picture Show was released in 1975‚ and its cultural impact has been significant. Despite poor reviews in the box office‚ it quickly gained a cult following‚ and thanks to consistent midnight showings at indie movie theaters‚ it is now the longest running theatrical release. A combination of parody of and tribute to the B movies of the early age of cinema‚ Rocky Horror is a rock musical draped in glitter‚ eye shadow‚ and fishnets. It tells the story of
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Right Thing </b></center> <br> <br>Author Isaac Asimov once wrote‚" Never let your sense of morals prevent you from doing what’s right." This saying came to mind while reading both Montana 1948 and Brokeback Mountain. The authors‚ Larry Watson (Montana 1948) and Annie Proulx (Brokeback Mountain) both write stories with the internal conflict of man vs. himself. In Montana 1948 Larry Watson’s main characters the Hayden family cope with a situation of sexual abuse that forces them to search for their
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