REACTION PAPER ON CASE 2: NETFLIX: RESPONDING TO BLOCKBUSTER‚ AGAIN Netflix has been in the forefront of innovation in the video rental industry despite the fact that it came about 20 years after the opening of the first brick and mortar video rental store (The Video Station) and 12 years after the opening of Blockbuster (its most prominent competitor). Netflix’ mail service came in at the right time when the DVD-format was still new making the company’s business model even more relevant. The change
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Blockbuster Case Analysis I. Strategic Profile and Case Analysis Purpose: The Blockbuster firm is a leading provider of rental movie and game entertainment with approximately 8‚000 stores. The company operates in the US‚ Europe‚ Latin America‚ Australia‚ Canada‚ Mexico and Asia. Blockbuster is headquartered in Dallas‚ Texas and employs 58‚561 people; this figure includes full-time‚ part-time and seasonal employees. The company recorded revenues of $5‚287.9 million during the financial year
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rather short stock of Blockbuster‚ since we conjecture that the price of it will decline. Our conjecture is based on the following reasons: A. Competitors: This is the main reason of our inference. Blockbuster is facing challenges from both DVD rental companies‚ such as Netflix‚ and VOD industry. We conclude profit of Blockbuster will shrink because of them. B. Source of DVD: According to the practice‚ movie suppliers will authorize VOD downloads or cable TV a few months after DVD hit the
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Running Head: NETFLIX ON THE MOVE CHANGES IN THE MOVIE RENTAL BUSINESS Contents Introduction……………………………………………………………………………. 3 Changes Within The Movie Rental Business……………………………………… 4 NetFlix History and Strategies…..…………………………………………………... 6 Analyzing NetFlix Results…..…………………………..…………………………… 9 Review and Recommendations………………………………………..…………… 10 Conclusion……………………………………………………………………………. 12 References……………………………………………………………………………
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Table of Contents Summary 3 Implementation of Porter’s five forces in U.S video rental industry 3 Implementation of Porter’s Value Chains in Netflix 5 IT techniques and applications applied in Netflix 9 Netflix’s Strengths and Problems 10 Recommendation and Conclusion 12 Summary According to Boogren (2013)‚ the video rental industry has changed in the past decade due to the development of IT technology. Customers have more opportunities to choose different ways to catch the TV programs
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1. How strong are the competitive forces in the movie rental marketplace? I believe the competitive forces in the movie rental market place are very competitive and tough to stay in business. There are so many competitors that have and continue to take market share of the industry without any sign of it to be regained. This happens because of pricing and the medium in which that can be rented‚ sold or watched. These alternatives to rental are purchasing movie through retailers‚ renting through
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Dallas TX‚ the company was founded in 1985 and currently has approximately 8000 stores throughout Americas‚ Europe‚ Australia‚ and Asia. “As the home entertainment industry has evolved‚ so too has Blockbuster. While growing its share of the store-based rental business continues as a company focus‚ Blockbuster is no longer just a chain of video stores. It is an online as well as in-store retailer‚ and becoming more integrated every day” (Blockbuster Corporate‚ 2008). The economic‚ social‚ and political
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inevitably strengthened. Meanwhile‚ bargaining power of suppliers would not become too high since suppliers in the video rental market could exert limited power to control prices‚ but not significantly high to influence the evolution of the market as a whole because they must sell their product to survive. 4. Threats from New Entrants The threats from new entrants are not high in video rental market. Entrance in the market requires significant level of capitals‚ including content costs. The existing companies’
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German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 | TABLE OF CONTENTS Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 | ------------------------------------------------- ------------------------------------------------- Executive Summary -------------------------------------------------
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As we all know Netflix is known as one of the largest online providers of movie rentals today with a wide array of selections and almost 7 million subscribers and has become very successful in the movie rental industry over the years. 1.As stated in the case study because of the U.S copyright law requires streaming rights to be purchased from TV and movie studios before being downloaded. Netflix needs to find a way that can benefit both them and the studios in order to better suite their needs
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