| RED BULL | ANALYSIS | | | | | Name : Ashwin Joseph Student ID : 12772487 Presented to: Mr. Frankie Yee Table of Contents Abstract 3 Company Overview 4 Measuring Success 4 Profit 4 Customer Base 4 Social Media 4 SWOT Analysis 4 Reasons for Red Bull’s Success 4 Marketing 4 Media Advertising 4 Sports and Event Sponsoring 4 Sampling 4 Target market 4 The athlete 4 The clubber 4 The worker 4 Being a private limited 4 Strategic
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[pic] BA (HONS) IN MARKETING YEAR 3 SEMESTER 2 INTERNATIONAL MARKETING DATE: 04/05/2011 TIME: 16.45 VENUE: CHAPEL‚ COLLEGE STREET EXAMINERS: INTERNAL: MR. DECLAN CAHILL EXTERNAL: DR. CATHERINE SUTTON BRADY DURATION: 2 HOURS INSTRUCTIONS /INFORMATION: 1. ANSWER 3 QUESTIONS. 2. ALL QUESTIONS CARRY EQUAL MARKS. WATERFORD INSTITUTE OF TECHNOLOGY Question 1 With reference to a company case study analysed in
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domino effect on Luxor’s future. 2. Does the list provided by marketing demonstrate the likelihood of a risk event or the impact of a risk event? All of the items on this list are descriptions of the impact the company will feel if they lose their competitive edge. The effects of losing their ground to their competitors‚ leads the marketing team to portray a grim future for the company stating ‘future layoffs’ ‚ losing their marketing angle of ‘low-cost‚ high quality’ and having to share their company
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RED BULL IMC CAMPAIGN Assignment Objective • IMC can create competitive advantage‚ boost sales and profits‚ while saving money‚ time and stress. • It wraps communications around customers and helps them move through the various stages of the buying process. • This ’Relationship Marketing’ cements a bond of loyalty with customers which can protect them from the inevitable onslaught of competition. • IMC also increases profits through increased effectiveness. At its most basic
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- Leadership position The company "Red Bull" is considered like the "leader" of the energy drinks market in the world with 70% of market share in 2012. - Marketing strategy * A lot of sports events‚ promotions and campaigns (like street marketing) * Sponsorship (F1 Red Bull Team‚ Felix Baumgartner‚ Shaun White…) * Original communication strategy and efficient (http://www.redbull.fr/cs/Satellite/fr_FR/Video/Le-nouveau-clip-du-Monde-de-Red-Bull-au-cinema-021243076490242) -Innovation
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Executive Summary: From conducting this report it was found that Red Bull energy drink is facing some problems‚ the main one of which is the negative media that it has been receiving. However both primary and secondary research shown that negative publicity does not affect buyer behaviour to a great extent. Secondary research clearly states that Red Bull contains excessive amount of chemicals‚ some publications even compare it to highly addictive drugs as well as blaming the product for some deaths
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Marketing Analysis of the Most Famous Energy Drink Brand Red Bull´s sources of brand equity. Red Bull is one of the most famous brands in the drink industry. With an innovative product Red Bull was able to sell millions and millions of cans and to draw profits of dizzy amount. But as often it is not only the product which determinates the success or failure of a company. And of this Red Bull is a very good example. Although nowadays Red Bull has to compete with the biggest drink companies in
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1. How will you characterize Red Bull’s overall marketing strategy (global‚ glocal or local)? Globalization is the deviation of businesses‚ philosophies‚ or technologies to propagate throughout the world‚ as well as the process of making this happen (SearchCIO‚ 2014). Glocalization is the idea that in a global market‚ when it is customized for the local or culture in where it is sold‚ a service or product is more likely to succeed (Rouse‚ 2013). Localization refers to the adaptation of a product
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ANALYSIS OF RED BULL Global Business Strategy Professor: Carlos Ossio INDEX 1. Introduction …………………………………………………………………………………...……………………………… 2. Red Bull: The Company Behind the Can ……………………………………...…………………………………. 3. Strategy Approach …………….…………………………………………………..………...…………………………… 4. Difficulties & Ups and Downs ………………….………………………………………...…………………………… INTRODUCTION RED BULL: THE COMPANY BEHIND THE CAN. Sources: http://www.redbullmediahouse.com/company.html http://energydrink.redbull
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Red Bull Distribution Policy Traditional marketing approach (wholesaler‚ retailer) is combined with direct distribution to target customers: events and Red Bull cars (http://www.wharton.universia.net/index.cfm?fa=viewfeature&language=english&id=775) USA: They have partner distributors (exclusive) in the States (vertical distribution: contractual?): Separate Distribution company‚ that Red Bull owns: Red Bull Distribution Co.‚ a subsidiary of Red Bull North America based in Santa Monica‚ Calif
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