Performance improvement Training Petronas has increase their performance by train all their employees to give a better services to the customers. They provide a regular training program to all of their employees in order to satisfy their customers. Staff training and development classes are available to all employees. Facilities Petronas also has improve their performance by providing extra facilities. They provides automated teller machine (ATM) and cash deposit machine (CDM) by CIMB. This is
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on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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With the intent of revisiting the tales of my childhood‚ I selected “Jack and the Bull” as the first tale for review. This tale has numerous variations on the initial circumstances which can indicate the origin or the story. In some versions‚ Jack is hired help on a rich man’s farm. In other accounts he is working on his father’s farm. In all of the stories‚ his adversary is the wife or his stepmother who despises him. She gives him meager amounts of food until Jack is wasting away and realizes
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The Brand Elements of Vodafone Submitted to: Prof. Manoj Motiani Submitted by: Bharat Kumar Bajaj Vimal Jagani Vipul Gupta
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your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity. Answer : THE BRAND : A brand is a name‚ term ‚ sign‚ symbol‚ design‚ or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name‚ logos‚ symbols
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A red–black tree is similar in structure to a B-tree of order[note 1] 4‚ where each node can contain between 1 to 3 values and (accordingly) between 2 to 4 child pointers. In such B-tree‚ each node will contain only one value matching the value in a black node of the red–black tree‚ with an optional value before and/or after it in the same node‚ both matching an equivalent red node of the red–black tree. One way to see this equivalence is to "move up" the red nodes in a graphical representation
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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original formula. While licensing agreements also aimed to specify how the Heineken brand should be marketed‚ Heineken could not influence how a licensee marketed its own brands. At the end of 1993‚ Heineken‚ being the market leader in Netherlands‚ was viewed as a mainstream brand. Outside the Netherlands‚ however‚ Heineken had consistently been marketed as a premium brand. Sales volume was declining and the brand image needed some revitalization. In January 1994‚ senior managers at Heineken headquarters
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