2012/13 Law 3240 and 5760 Equity and Trusts Seminar 3 The Three Certainties: Certainty of Intention‚ Certainty of Subject Matter‚ and Introduction to Certainty of Objects Essential Reading Martin‚ Hanbury & Martin: Modern Equity (19th ed.‚ Sweet & Maxwell‚ 2012) 97-107; or Watt‚ Trusts and Equity (5th ed.‚ Oxford University Press‚ 2012)‚ 77-92; or Wilson‚ Todd and Wilson’s Textbook on Trusts (10th ed. Oxford University Press‚ 2011)‚ 53-72
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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Imagine this world without Pit Bulls‚ Pit Bulls do not always have to be vicious‚ any dog can be vicious but people only care about if it is a Pit Bull or a dog that looks like a Pit Bull. Now should Pit Bulls be allowed as pets‚ YES! They are great family pets. First‚ we should be allowed to have Pit Bulls as pets. Pit Bulls as pets. Pit Bulls were a respected breed‚ Pit Bulls were brought by Irish immigrants. They were specified as working dogs‚ otherwise they were hunters and guardians and
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Loughmiller Davis Research Paper 15 April 2011 Chief Sitting Bull Strong Hearted and Brave “I wish it to be remembered that I was the last man of my tribe to surrender my rifle.” Chief Sitting Bull is one of the most well known Native Americans to this day. He was known for fighting bravely for his people. He died while fighting off white soldiers that were forcing Chief Sitting Bull and his tribe of their own land. Chief Sitting Bull had a life that many people today would try to run from. Although
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Bull riding is the epitome of rodeo excitement. Nothing quite compares with man vs. beast when one outweighs the other by about 10 to one. With nothing but a rope separating them‚ the cowboy must hang on to the rope with one hand for eight seconds. With 2‚000-plus pounds of angry beast doing everything in its power to toss you off‚ you will need the following equipment for bull riding. First you need a Protective Vest‚ invented by Professional Bull Rider (PBR) Cody Lambert‚ is worn by the PBR athletes
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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exactly how to‚ you just watch almost in tears as this puppy stays there very gloom and soaking wet. You finally decide to take a leap of chance and help the puppy‚ you go outside and the puppy gently lifts his head toward you and you notice it’s a pit bull. He is so skinny‚ starved‚ and parched‚ with the only thing to drink being muddy rain water. You slowly move closer and pet him‚ he lays his head on your leg‚ so you pick him up gently in your arms and you take him inside. When you set him down you
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Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
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Sitting Bull was born at an estimated around 1831‚ he died on December 15th 1890. Sitting Bull was born in Grand Rider‚ South Dakota and died in the same place. His occupation was a warrior and military leader. His mother’s name was Her-Holy-Door‚ his father’s was Jumping Bull. At birth Sitting Bull was originally names Jumping Badger. As a young teen he conferred the name Sitting Bull after he killed his first buffalo at the age of 10. At age 14 he joined Lakota warriors as a part of a raiding party
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