1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
Premium Radio Demographics Sirius XM Radio
A CASE STUDY ON REDIFFUSION RADIO Rediffusion Radio: Rise and fall Two years after the Second World War‚ at a time where radio relied on Amplitude Modulation (AM) to broadcast‚ the inception of Rediffusion gave Singaporeans a whole new experience of listening to music. Through cable transmission‚ Rediffusion’s broadcasts were crystal clear and interference-free (Remember Singapore ‚ 2012). Even though its monthly subscription was priced at $5‚ a considerable high amount in the 1950s‚ Rediffusion
Premium Radio Broadcasting Radio broadcasting
pirate radio concerns the actions of unlicensed stations becoming more hostile towards the state and authority‚ using the medium for community building from within societies and pushing for democratisation and decentralisation of media. Taiwan is a good example in this instance because its radio market is so crowded and full of various content. The broadcasting market in Taiwan has also rapidly changed in recent years due to the fast paced movement towards democracy there (Ke‚ 2000). Pirate radio is
Premium United States Mass media People's Republic of China
between a subordinate and his manager has to be based on trust‚ honesty‚ respect and mutual appreciation and a certain degree of friendship in order to create a relaxed atmosphere. He stated that a manager should treat each and every individual as one and avoid partialities at work. The first respondent said that the manager of his department encourages honest upward communication‚ but he neglects it sometimes because his responsibilities have increased over time and thus‚ he gets overwhelmed and
Premium Management Leadership Employment
SUMMARY: Kuvo Radio was a radio station created in Denver to enhance the presence of their Hispanic community. The founding fathers of Kuvo Radio envisioned that their radio station would one day be a voice for their local Latino community. The purpose of Kuvo Radio was to start a music station that catered toward the Hispanic community of Denver. ISSUE: Kuvo radio leaders “saw the radio station as a vehicle for establishing
Premium The Station nightclub fire University Perception
neurological and psychological research‚ this disorder affects about 2.3 million adults in the United States and about 1.2 percent of the population worldwide. The first signs of this disorder usually appear in adolescence and early adulthood‚ with cases seldom occurring in childhood. No findings have been made to indicate a difference in frequency among those of differing race or ethnicity. Bipolar disorder can sometimes be co-morbid with several other disorders‚ including panic disorder‚ social phobia
Premium Bipolar disorder
June 30‚ 1914‚ in cooperation with the U.S. Department of Agriculture. Jack M. Payne‚ director‚ Cooperative Extension Service‚ Iowa State University of Science and Technology‚ Ames‚ Iowa. 2. A radio program is any program created for radio broadcast. Most programs consist of a number of episodes‚ but one-time programs are also possible. |Type |Description/what is involved |How suitable? | |Live presenter-led
Premium
Grafica Inc.: Winning the New Jersey Lottery Designing and Managing Integrated Marketing Communications 14/12/2011 Marketing Submitted By Group-4‚ EXECUTIVE SUMMARY Grafica Inc. was an advertising firm started my Ms Debra Taeschler in 1986 with her colleague‚ working in Landmark Associates and her husband John Taeschler. By 1998 Grafica had grown in full-service advertising agency. It was located in Chester New Jersey and it was particularly well-known for its expertise in integrated
Premium Advertising Marketing
Aqualisa Case Questions 1. What is Quartz value proposition to customers? To plumbers? 2. Why is the Quartz shower not selling? 3. What should Rowlinson to do to generate sales momentum for the Quartz product? What is the best action plan in terms of targeting? Should he lower the price? 2. B&D case question 1. What is the cause of B&D 9% share and Makita’s 50% share? 2. Describe buyer behavior of tradesmen. 2. Analyze the competitive situation 3.Choose the action the
Premium Sales Target market Marketing
Visa‚ Inc. IPO Keller / Devry Managerial Finance - FIN-516 Visa American Express and the Diner’s Club were the forerunners in the consumer credit card business issuing their first cards to approximately 200 people in the mid to late 1950’s. The cards were mainly used for restaurants and entertainment purposes and the balances had to be paid immediately. In the summer of 1958‚ Bank of America (which would later grow and spinoff Visa and also become spinoff itself as the Bank of America Corporation
Premium Credit card Bank New York City