GLOSSARY OF TECHNIQUES USED TO CREATE MEANING Active voice/passive voice Writing that uses the forms of verbs which create a direct relationship between the subject and the object. Active voice is lively and more direct. Eg. ‘We had fun’ is written in the active voice; ‘Fun was had’ is written in the passive voice. Alliteration The repetition of the consonant sounds at the beginnings of words. It is used to produce sound that adds to the atmosphere or mood of the words‚ or perhaps
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Stereotypes play an important role in today’s society and particularly in Propaganda. According to the Webster’s Dictionary stereotyping is defined as a fixed conventional notion or conception of an individual or group of people‚ heldby a number of people. Stereotypes can be basic or complex generalizations which people apply to individuals or groups based on their appearance‚ behaviour and beliefs. Stereotypes are found everywhere. Though our world seems to be improving in many ways it seems almost
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6) The slogan or the jingle used? Ans: “Bina gas waala body spray”. 7) What techniques are used? Explain the techniques Ans: Brand wagon: The product can be used by maximum consumers as it is reasonable and has great benefits. 8) Did you see any biases or stereotyping? Ans: No 9) What was the most memorable slogan or jingle? Ans: 800 sprays guaranteed. 10) Which was the most effective technique used for the commercial? Ans: Brand wagon. 2nd ad: Vicks cough
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TOPIC: NAZI GERMANY Propaganda‚ terror and coercion underpinned the creation and maintenance of the Nazi state. Consider this in the period 1933-1939. The adage that perception is often stronger than reality has never been truer than in the Nazi state of 1933-1939‚ where image played a colossal role in the anti-semitic and Hitler myth propaganda of Joseph Goebbels. Image manufactured the fearful aura of the Gestapo as well as the ubiquitous representation of the law‚ both of which created and
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Propaganda has always been used as a way to influence the mind and acquire a certain reaction from it. The use of imagery to evoke emotion even has its own specific branch of psychology . Before World War II started‚ and even during the fight‚ the United States constructed various different types of advertisement to instill fear‚ guilt‚ hatred‚ paranoia‚ and silence from American citizens. Such images portray German soldiers and their allies (mostly the Japanese) as vicious sub-human beings who covet
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necessary‚ or not even happening at all. He ruled Germany with an iron fist‚ using brutal force on whoever made the mistake of trying to retaliate against him‚ and would later cause the death of over 40 million people. Hitler used tactics such as propaganda and speeches to persuade his country that Jews were the root of all evil. He went to the extreme to eliminate anyone who was not of the “Aryan” race‚ and stopped at nothing to brainwash his people to go along with him. It is not certain why Hitler
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the chain of consumer band could not be developed. And ever remains as an indispensible tool in the marketing arena (Scammon and Mayer‚ 1995). Various formats of communications are being attempted in the modern times such as personal canvassing‚ advertising through media‚ television‚ e mail and in the web sites to attract the attention of all sorts of consumers both existing and the prospective. The effective marketing communication is evaluated by all sorts of persons such as the external stakeholder
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The soldiers forced German citizens to come and see what their support of Hitler and Nazism has done. Only after that did German citizens realise the wrongdoing in their approval of the hatred of Jews. This goes to show how effective the use of propaganda on a people can be‚ to have a nation support such an atrocity. “During these past forty-six years‚ these memories have been creeping out of my mind‚ leaving me with sleepless nights afterwards. Never the whole story at once. Until now. I relive
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use of celebrities with whom consumers identify. | D | Relevance can be viewed in terms of the degree to which an advertisement provides information or an image that is pertinent to the brand. | E | The use of visual images and other execution techniques that capturetheir interest and attention of the consumers help in increasing brand-to-consumer relevance. | 10) Which of the following statements is true about the relevance of ads? A | Ad-to-consumer relevance refers to situations where theadvertised
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many things have changed for the better. The similarities and differences between women one hundred years ago‚ and women today‚ are particularly intriguing and something that many should recognize. Just imagine how different life was one hundred years ago; women faced obstacles some of us could only dream of. Women were not given the same freedoms that are granted to us today‚ so independence
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