1.Strongest pressure for the brand harmonization was due to the consolidation of European retailers. Retailers are focusing on internationalizing with increasing activity of acquisition and mergers after getting consolidated at variable rates within markets. For instance: combinations of Carrefour and Promodes‚ of Intermarche and Spar. Products that those retailers are selling should become international also parallel to their evolution‚ at least those big(heavy buyer) retailers will have greater
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Consumer Survey A few questions about the snack you eat 1) Are you a regular consumer of packaged snacks of brands like Frito Lays‚ Kurkure‚ Haldiram‚ Pringles‚ Bingo etc? 2)Please indicate your sex. Male Female 3 Of the following‚ which is your most preferred brand of packaged salted snacks? Frito Lays Bingo mad angles Haldiram Namkin Cheetos Kurkure Pringles Other‚ please specify 4 What is it that makes you prefer a particular brand? Brand Name Variants offered Price Anything
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Mumbai SecA2B1‚ Dove Dual Users Cassette 1 -- Side A. M: If you would like to say something like that. R: No. M: Let start with introduction‚ tell me about yourself? R: My name Deepali. I am a housewife and I have one daughter. M: So you stay close by… where you stay? R: Yes‚ Santacruz. M: And what about you? R: Hi. I am Disha‚ I am in nuclear family and I am a housewife. M: What is your husband doing? R: He is working in bank‚ HDFC bank. M: Okay. R: Hi‚ myself
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1) Why does Unilever want fewer brands? First of all let’s define what we mean does “brand” mean? I think brand is the practical‚ emotional‚ or instinctual response that is stimulated in the brain by a product or company. Brand is the image and feeling that get to people minds and hearts when they hear‚ smell‚ see and think of your name‚ product‚ and benefit. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade
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Globalization in operations. Globalization is the process of extending social relations across world-space. Globalization has had an increasingly significant impact on international marketing and operating costs. One of the key drivers of increased international marketing has been reduced costs. Organizations are able to access cheap resources and labor in developing countries. This allows them to price their products at a lower cost but also opens up a broader market of people with disposable
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Dove Case Analysis 1. Imagine you have oversight of the Dove Campaign for Real Beauty. Are you comfortable with what is going on? Is this a brand that is out of control with its promotional messages? Dove released its first advertising on 1957‚ in which Dove called its product as "cleaning cream" instead of soap. After that‚ Dove launched some advertising to emphasized on its functional feature. In 2000‚ Dove became a Masterbrand of Unilever. In other words‚ it had to establish a meaning
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We frequently refer to ’brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides
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DEFINE THE PROBLEM The case “ Strategy is Choice ” is about the problems faced by Oil of Olay in late 1990’s ‚ a skin care cream by P & G. This is a problem case which a perfect solution. The main problems appeared in this case are: * Oil of Olay was considered as old fashioned and no longer relevant. * Sales were decreased to a large extent. * Customer base were diminishing every year. * Market share was decreased. LIST ANY OUTSIDE CONCEPTS THAT CAN BE APPLIED The main
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Chapter no.8 Identifying Market Segments & Targets No. of Group members=5 From: Mallas 1- The Marketer does not create segments; the marketer’s task is to identify the segments and decide which one(s) to target. 2- (T/F) 3- A flexible market offering consist of two parts: a naked solution and discretionary options. 4- 5- (T/F) 6- 7- 8- A market segment consists of a group of customers who shares different set of needs and wants. 9- 10-
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Supplier and Partnering Processes For many businesses‚ goods and services provided by suppliers or partners account for a significant portion of the cost and value of the final product. Suppliers include not only companies that provide materials and components‚ but also distributors‚ transportation companies‚ and information‚ healthcare‚ and education providers. Key suppliers might provide unique design‚ technology‚ integration‚ or marketing capabilities that are not available within the business
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