KOLKATA DEPARTMENT OF FASHION MANGEMENT STUDIES Subject: Fashion Brand Management Topic: Comparative study of the Brand Identity of two Fashion Brands Arrow & Raymond Premium Apparel Submitted to: Mrs. Bharti Moitra Submitted By: Nancy Mehta Roll no.27 MFM (Sem-II) Brand Identity Brand identity is a unique set of brand associations that the brand strategist applies to create or maintain. These associations represent what the brand stands for and imply a promise to the customers from
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Article Analysis In the article I have chosen to analyze‚ it is promoting “Tag Body Spray” for men in ESPN magazine. It is set up with a man on the ground‚ his shirt ripped and his belt is undone‚ and five women‚ in short-skirts and low-cut shirts with an open lab coat over them. The scene seems to take place in a laboratory where the five women appear as researchers with their lab coats and clipboards. The researchers are over the man‚ pinning him down with their feet in a somewhat sexual pose
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The Betty Crocker products arose from the Washburn Crosby Company‚ in partner with General Mills. According to the Betty Crocker website‚ the idea of “Betty Crocker” arose in 1920 when General Mills published a puzzle in an article; if you sent in a completed puzzle you would receive a prize. Not only were completed puzzles sent in‚ but a plethora of letters asking cooking questions were sent too. In response‚ General Mills made “Betty Crocker” to reply to the questions in a personal manner. But
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Dove has gone to extensive lengths to market their products against rival company’s They have made advertisements waging product wars against Ivory in a stiff competition to take over the personal care market Other companies that dove has been involved in product wars with are all the major players in the personal care industry Olay‚ Neutrogena‚ and Aveeno This is an example of a product war because dove is implying that they produce a better product than ivory by comparing the quality of
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The Transformation of Procter & Gamble into a Sustainable Serial Innovator A New CEO It is June 6‚ 2010. A few minutes before a business meeting in California A.G. Lafley‚ Procter & Gamble´s President – Global Beauty Care and North America receives a phone call from John Pepper‚ Chairman of P&G. John Pepper gets right to the point: “Are you prepared to accept the CEO job at P&G?” Durk Jager who has been P&G´s CEO resigned the day before after 30 years of service for P&G. Without too many questions
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cost Strategic sourcing hub THE TOP 10 COMPANIES IN FMCG SECTOR* 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlé India 4. GCMMF (AMUL) 5. Dabur India 6. Asian Paints (India) 7.Cadbury India 8. Britannia Industries 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries * Ratings as per Business today KEY GROWTH DRIVERS Robust growth in India’s GDP Growing urbanization Evolving consumer life style Increased income in rural areas Spending Pattern Changing
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PROCTER & GAMBLE GLOBAL BUSINESS SERVICES: A CASE STUDY A Time to Make a Change at P&G Some of the signs and signals experienced by an organization which indicates that it is time to make a change are: experiencing rapid growth or a decline in growth‚ a decline in productivity‚ a decline in resources‚ stakeholder pressures on management‚ environmental crises‚ sociopolitical influences on the organization‚ environmental turbulence and changes to customer expectations and behavior. The highly
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CASE STUDY December 2002 Procter & Gamble: Building A Smarter Supply Chain Issue/Solution To remain profitable‚ consumer products manufacturers must find ways to optimize the performance of their supply chains. They need to support marketing promotions better and avoid frustrating consumers with out-of-stock situations in the store. Situation • Procter & Gamble realized it needed a “consumer-driven supply network” to stay ahead in the consumer packaged goods industry. Retailing’s “first
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DATA ANALYSIS Population Size = 9 Samples from Unilever = 5 Sample from Procter & Gamble = 4 SAMPLE ANALYSIS QUESTION NO. AGREE AGREE DISAGREE DISAGREE NEUTRAL NEUTRAL UNILEVER P & G UNILEVER P & G UNILEVER P & G 1 5 5 0 0 0 0 2 5 2 0 0 0 2 3 5 5 0 0 0 0 4 5 5 0 0 0 0 5 5 5 0 0 0 0 6 5 1 0 1 0 2 7 5 5 0 0 0 0 8 5 2 0 0 0 2 9 5 5 0 0 0 0 10 5 1 0 1 0 2 QUES. NO. 15 16 17 18 19 HIGH HIGH LOW LOW MODERATE MODERATE N/A N/A UNILEVER P & G UNILEVER P & G UNILEVER P & G UNILEVER P & G 5 3 0 0 0
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Intermediate Accounting Project Assignment #1 AIA2-1 (Financial Reporting Issues: The Procter & Gamble Company) a) Proctor and Gamble’s revenue recognition policies state that the customer recognizes revenue upon either date of shipment or date of receipt; e.g. when the product or receipt has switched hands. They also record revenue net of sales‚ trade promotion spending‚ and other taxes on behalf of governmental authorities. All of these transactions are generally recorded at time of
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