Which shoppers are the best targets for the Elf program- those with no loyalty‚ latent loyalty‚ inertia loyalty or brand-loyal customers? How might the program also benefit sales to other groups? To begin with‚ it has to be pointed out that Sears did engage in the Elf initiative for two reasons. On the one hand‚ it wanted to acquire new customers and persuade competitors’ customers and on the other hand to build relationships with the existing customers in order to retain them. Having this in
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technologically advanced online mega retailers. Retail stores such as BestBuy‚ Sears‚ and Blockbuster are on the verge of going out of the business due to customers’ increasing online purchases from Amazon‚ Overstock‚ and Buy.com. Click stores are able to gain competitive advantage over brick and mortar stores by maintaining low inventory‚ fewer employees‚ and by providing a personalized shopping experience. At one point‚ Sears dominated the full line retail market by providing its customers various mid
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SEAR ROEBUCKS SWOT ANALYSIS Author Diane Hughes SEARS HISTORY Richard Sears was agent of the Minneapolis andSt. Louis railway station. He sold lumber and coal to local residents in his spare time. When he received a shipment of unwanted watches he purchased himself and began selling them at a good profit to other station agent up and down the line. In 1886 Sears began the R.W. Sears Watch Company. In 1887 he moved the business to Chicago and put an adin the local paper for a Watchman
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The Conscious Shopper “It works just as good as the name brand‚” my mother would always suggest. As I have matured‚ I regret to admit that‚ in most instances‚ my mother’s notion was right. Consequently‚ those very words describe my shopping nature. When I think of what kind of shopper I am and how I have developed my shopping habits‚ there are three factors that are responsible for my consumer behavior. Those factors include my childhood shopping experiences‚ my knowledge of advertising and marketing
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The appearance of an Elf and a normal human in the movie was quite dramatic. Buddy the Elf was actually a human raised by elves making him think that he is an actual elf. When he was with Santa‚ he was considered an Elf‚ but in reality when he came from the North Pole‚ he was just a human. He tried to convince everyone that he was an actual Elf‚ but no one believed him. But once Christmas Eve came along‚ and Santa crashed his slay
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1. How do the retailing strategies of Sears and Walmart differ? Company Background-Sears • Founded in 1891‚ operated solely as a catalog business • In 1924‚ expanded into retail stores in shopping mall ▫ Sold a variety of merchandise including apparel‚ cosmetics‚ jewelry‚ electronic‚ household appliances…. • Early 1980s‚ faced with declining market share ▫ Target audience of middle class female shoppers ▫ Slogan ”Come see the softer side of Sears” Company Background-Walmart • Founded in 1962‚ opened
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Business and Industry Analysis Business Analysis Sears Roebuck & Co.‚ founded by R. W. Sears in 1886‚ is a multi-line retailer that offers a variety of merchandise and related services. It operates primarily in the United States‚ Puerto Rico‚ and Canada. Sears‚ Roebuck‚ & Co. is ranked fifth in 3 the retail market‚ behind: Wal-mart Stores Inc.‚ Target Corp.‚ Kohl’s Corp‚ and JC Penney Company Inc. In 2003‚ the company was divided into three domestic segments: Retail and Related Services‚ Credit
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Zachary Zarilla Eng 112 The Sears Tower In May of 1973‚ electrical workers sang “she towers so high‚” as the final white beam‚ with over 12‚000 signatures was lifted into the sky to complete the construction of the Sears Tower. The Sears Tower is the tallest building in North America‚ and was the tallest in the world until 1998 when it was surpassed by the Petronas Tower in Malaysia(PBS‚ 2001). When completed in 1973 it was an engineering masterpiece and still is today. In the late 60’s
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nation-wide chain of large format department stores in India with professional management. We believe that the initiatives taken by us have played a key role in developing organised retailing in India. Our focus on bringing in the international best practices into our retail operations‚ and providing the customer with a unique shopping experience has helped us become an industry leader. Shoppers Stop was formed on October 27‚ 1991‚ by K. Raheja Corp group of Companies. The company was initially launched
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Moreover‚ I went inside Sears and in the shoe section I saw a child who might have been three or four years playing with an airplane toy on the floor‚ while his mother was trying on shoes. The child move his blue and white airplane back and forth‚ while making an airplane sound. The mother will insist him in Spanish to stand up because the floor was dirty but the child did not care and kept playing. On the other hand‚ went I was at the food court I saw a child (about 4 years old) who was just playing
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