Shoppers Stop
SHOPPER’S STOP Table of Contents SR.NO. | TOPIC | PG.NO. | 1 | About Shopper’s Stop | | 2 | Retail Sector in India | | 3 | Marketing | | 4 | Finance | | | | | | | | | | | | | | | | | | | | | | |
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About Shopper’s Stop
We are one of India’s prominent retailers and are a part of the K Raheja Corp Group (Chandru L Raheja Group), which is among the prominent real estate developers and hoteliers in the country. We are pioneers in setting up a nation-wide chain of large format department stores in India with professional management. We believe that the initiatives taken by us have played a key role in developing organised retailing in India. Our focus on bringing in the international best practices into our retail operations, and providing the customer with a unique shopping experience has helped us become an industry leader. Shoppers Stop was formed on October 27, 1991, by K. Raheja Corp group of Companies. The company was initially launched at Andheri, a suburb of Mumbai. It sold only menswear initially, however over the years the company has diversified into ladieswear, cosmetics, jewellery etc. Today Shoppers Stop is a household name and is widely acclaimed for selling superior quality products at an affordable price. Shoppers Stop was also the first retailer in India to become a member of the prestigious Intercontinental Group of Departmental Store.
Shopper’s Stop is India’s largest Departmental store chain having a net turnover of Rs 12.08 billion. It has over 24 stores in eleven cities with the first store being set up in Andheri. Shopper’s Stop houses many International and Domestic Brands under one single roof. It has over 1.3 mn square feet of retail area . Shopper’s Stop is also associated with other of its retail houses such as 1) Homestop for lifestyle retailing 2) Crossword and Brio for speciality retailing 3) Hypercity for value
-1-
About Shopper’s Stop
We are one of India’s prominent retailers and are a part of the K Raheja Corp Group (Chandru L Raheja Group), which is among the prominent real estate developers and hoteliers in the country. We are pioneers in setting up a nation-wide chain of large format department stores in India with professional management. We believe that the initiatives taken by us have played a key role in developing organised retailing in India. Our focus on bringing in the international best practices into our retail operations, and providing the customer with a unique shopping experience has helped us become an industry leader. Shoppers Stop was formed on October 27, 1991, by K. Raheja Corp group of Companies. The company was initially launched at Andheri, a suburb of Mumbai. It sold only menswear initially, however over the years the company has diversified into ladieswear, cosmetics, jewellery etc. Today Shoppers Stop is a household name and is widely acclaimed for selling superior quality products at an affordable price. Shoppers Stop was also the first retailer in India to become a member of the prestigious Intercontinental Group of Departmental Store.
Shopper’s Stop is India’s largest Departmental store chain having a net turnover of Rs 12.08 billion. It has over 24 stores in eleven cities with the first store being set up in Andheri. Shopper’s Stop houses many International and Domestic Brands under one single roof. It has over 1.3 mn square feet of retail area . Shopper’s Stop is also associated with other of its retail houses such as 1) Homestop for lifestyle retailing 2) Crossword and Brio for speciality retailing 3) Hypercity for value