brands ranking in 2008. The same brand value company has raised PepsiCo as an example during the recession: “Amazon‚ Pepsi‚ Audi‚ Panasonic‚ and Campbell’s have all prospered during a challenging year for marketing executives.” PepsiCo’s most famous brands are all very famous and successful. Thanks to this notoriety‚ PepsiCo’s annual sales reach $35 billion. • Popularity of brands Pepsi has a wide range of brands. These brands are more famous than the Coca Cola Company’s ones. For example: people
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credit cards. If you are among the relatively few who do not own a credit card‚ the chances are good that you have a great deal of difficulty rent a car or reserving a hotel room. So‚ just what are these little plastic cards and how do they work? Let’s start by explaining the basics. What is a Credit Card? The dictionary defines a credit card as ’A card which can be used to obtain cash‚ goods or services up to a stipulated credit limit. The supplier is later paid by the credit card company
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CREDIT CARD VS. DEBIT CARD Although credit cards and debit cards are both widely used with majority of the population‚ their methods‚ rules and fees are very similar. While credit cards tend to get a lot of people into debt because it is harder to keep track of you spending balance‚ debit cards are an easier way to keep track of your spending much like having cash on hand. Both credit cards and debit cards provide a convenient alternative to cash‚ especially if you do a lot of shopping online
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selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure & Quaker Oats. * Tropicana beverages which sells the non-carbonated range of healthy
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a popular card game in Saudi Arabia. A lot of people like to play it‚ from old men to young boys. The game has become a tradition for young people. They play it anywhere: in front of the sea‚ in coffee shop and in their apartments. Balot has a basic set of rules all players have to learn suits and apply. Before play one must have 4 players and 32 cards from the ace to the 7 in all suits. The game has two different styles‚ San and Hokom. There is also the balding of hands for the score and different
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Soda and other beverages. Marketing Strategy PepsiCo had advantage being first player which achieved from Joint venture between Punjab Agro Industrial Corporation and Voltas India Limited in 1988 .It had been sold as Leher Pepsi till 1991 .This has given advantage of Pepsi in understanding Indian Market this been seen in Marketing strategy differentiation. Where as Coca Cola Marketing Strategy focused on American way of life which make brand as part of day to day needs where as PepsiCo adopted
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We researched Coke and Pepsi as was requested to see which one would be a better investment over the other. One of the ways to see how a company is doing is to look at how much (EVA) Economic Value Added that company is producing. EVA is a way of measuring an operation’s real profitability. EVA is better than conventional ways because it takes into account the total cost of the operating capital. EVA is simply the after-tax operating profit minus the total annual cost of capital. Using EVA has
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1.1. Balance Scorecard The balanced scorecard is a strategic planning and management system that is used extensively in business and industry‚ government‚ and nonprofits organizations worldwide to align business activities to the vision and strategy of the organization‚ improve internal and external communications‚ and monitor organization performance against strategic goals. (Source: Balancescorecard.org) Financial Perspective PepsiCo has enjoyed a long history of delivering strong
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BALANCE OF TRADE AND BALANCE OF PAYMENTS – An Introduction The balance of payments account indicates a systematic record of all export incomes and import payments of a country during any year. Any import from abroad has to be paid for. On the other hand‚ any export will bring money flow into the country. If we subtract the total value of the imported commodities from the total value of the exported commodities of a country‚ what we obtain is called the ‘Balance of Trade’ of the country. If the
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COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year‚ PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl‚ it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV‚ Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir
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