that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers to continue to spend more money within the same time period‚ whereas Oxfam customers will have to sponsor a small amount. In order to get customers to keep on coming back
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organisations. I will clearly identify their main purpose and type of ownership. My two chosen organisations are Oxfam and McDonalds. These are two organisations are good examples because they are different in their purpose‚ type of ownership‚ size and scale. OXFAM Description of Oxfam organisation Oxfam was founded in 1942 in Britain as the Oxford Committee for Famine Relief. Oxfam is an international confederation of 15 organizations working together in 98 countries with partners and allies
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Individuals in Poverty face in Oxfam America Hunger Clean Water Climate Change Social and human rights Job‚ Shelter and clothing Sex discrimination Trade policies Problems Individual faces in Hunger Relief International Clean water Monetary‚ financial stability Food program Shelter Health care Oxfam America Approaches used by Hunger Relief International Education Projects Churches Government Approaches used by Oxfam America Saving Lives
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IMED 2409 – Chapter 4 – Marketing on the Web Assignment: Complete Exercise E3 Complete Case Problems C1. Oxfam‚ parts 2 & 5 Exercise 3 Discount chains Sears‚ Target‚ and Wal-Mart each operate major online stores in addition to their many retail locations. For one of these companies (or a similar firm if none of these three is located near you)‚ visit a physical location and the online store to identify specific customer touchpoints and observe how the company’s
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Morrisons Oxfam History The company was founded by William Morrison in 1899 who started the business as an egg and butter merchant in Rawson Market‚ Bradford‚ England‚ operating under the name of Wm Morrison Limited. His son Ken Morrison took over the company in 1952 aged 21. In 1958 it opened a small shop in the city Centre. It was the first self-service store in Bradford and the first store to have prices on its products‚ and it had three checkouts. The company opened its first supermarket
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must be checked and approved by your teacher). The two businesses are Tesco and Oxfam. Task 6(b): Use the same format for the table as shown below to contrast the two different businesses and add a summary at the end: Aspects of ownership Name of 1st organisation: Tesco Name of 2nd organisation: Oxfam Similarities Differences Ownership type Public Limited Company Charity The differences are that Tesco is a PLC and Oxfam is a charity. Purpose Tesco purpose is that it is to make a profit and provide
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annual accounts and reports. Government- Community- oxfam Employees- Due to the fact that Oxfam is a nonprofit organization‚ this provides a sense of bigheartedness and generosity for those who work free of charge. Customers- One of the aims of Oxfam is to make sure that the customers are always happy. Customers can choose to take their custom elswhere; therefore this influences the profits that Oxfam Shareholders- shareholders at Oxfam do not get
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Pension schemes the business will provide. Is it a state pension or work pension? Tesco provides both of the pensions to its employees. In both Tesco and Oxfam‚ all the needs of the employees are met‚ so that the employees work more efficiently within the company‚ for Tesco it will increase the standard of its services increasing its profit. For Oxfam it will increase its standard of working‚ increasing the funds raised for poor people. * Owners Owner always wants the business to make profits.
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P1 Oxfam Range of different businesses Oxfam is local as there are lots of shops and donation points that are set up locally in and around the Blackburn area. Oxfam is national as it has shops and donation points all across the country. Oxfam is international as it has shops and donation points in places other than England‚ for example‚ America‚ France‚ Germany‚ India and more. Oxfam isn’t global as it isn’t all over the globe and is not known worldwide‚ an example of a global business would be
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the type of business‚ purpose and ownership of two contrasting organizations. In this assignment I will be describing the type of business‚ purpose and ownership of two contrasting organizations. The two organizations I have chosen are Hema and Oxfam these are two types of business which are different to each other. Hema is one of the organizations that I have chosen‚ it is an international organization Hema . Which offers a lot‚ they have got‚ clothes‚ food‚ bikes‚ bedding‚ accessorize‚ school
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