The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview
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I will explore the theme of the fictional story by Alice Walker called “Everyday Use” and how the three main characters add to the theme. I see the theme as being about hierarchy and interpersonal relationships between multigenerational women within a family. How mothers‚ daughters‚ and sisters interact. The complexities of emotions‚ also how different generations and cultural changes affect them. Then I will dissect the individual characters and their impact on the theme. First‚ I look at the character
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Alice Walker’s “Everyday Use” The process of characterization is that which every author uses to make‚ build‚ or create a character. In most cases this process is carried out in three ways: 1) the author has the character say things that tell us what kind of person he or she is‚ 2) the author has the character do things that reveal what sort of person we are reading about‚ and 3) the author also often has other people reveal things about the character. In Alice Walker’s “Everyday Use” Dee is characterized
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Information Use In today’s business environment information is the most important asset a business has‚ this information helps to support‚ maintain‚ develop and track its daily activities. The next logical step is implementing a system that is conducive and geared towards this goal. With the help of its information system‚ and its information technology department‚ managers‚ sales people‚ the operations department and others with access to this information have a handy tool to help them do their
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A marketing information system (MIS) is a set of procedures and methods designed to generate‚ analyze‚ disseminate‚ and store anticipated marketing decision information on a regular‚ continuous basis. An information system can be used operationally‚ managerially‚ and strategically for several aspects of marketing. A marketing information system can be used operationally‚ managerially‚ and strategically for several aspects of marketing. We all know that no marketing activity can be carried out in
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the African-American community at large. Everyday Use is a short story depicting the harmonies and conflicts that characterize the African- American culture. Thesis Statement: Walker highlights the cultural issues within the African American community through the use of symbolism and characterization‚ eventually showing that culture and heritage are a part
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Information Use The design of information flow and security is a major concern in any enterprise. Without consistent and proper flow then statistical or decisional errors may occur. Therefore‚ the design of the information stream is a chief concern of the Information technologist. It is also important to safeguard the data from inappropriate viewing. To that end‚ it is important to map out the pattern. This example uses a doctor-patient visit in a medical clinic of the twenty-first century. The
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uncertain marketing environment deeply affects the organization’.Discuss this statement‚explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create‚ communicate‚ deliver and exchange offerings of value. The factors and forces within the marketing environment
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Through its eye opening events‚ Alice Walker’s “Everyday Use” suggest everyone can reach a breaking point and stand up. Honesty and integrity pitted against posturing and artificiality can result in positive change. Mama showed how things can happen in life‚ and can change your whole perspective on many things. In “Everyday Use” Dee was mamas daughter that was never satisfied. She had always been favored by everyone based on her looks and her whit’s compared to her sister Maggie. Dee felt like no
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