each of the three perspectives on competitive advantage. As one of the world’s top three interactive entertainment software companies‚ EA lives and dies by its innovations. Their product lineup includes more than 100 titles such as Battlefield‚ Madden NFL‚ FIFA Soccer‚ Rock Band‚ Need for Speed‚ and The Simpsons. The company created more than 50 best sellers since 1998 with more than 1 million of each copy sold and revenues in 2011 were almost $3.6 billion dollars. EA continues to look for ways to prosper
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increase sales * Focus on research and development * the company invested about $1‚041 million in research and development for fiscal years ended March 2007‚ much more than other competitors * Popularity of Games * Example: Madden NFL 07 alone sold over 5 million copies last year‚ which puts the total tally of Madden games sold to just over 60 million Weaknesses * Dependence on consoles * Just because a new and amazing console is created‚ that doesn’t mean that people
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popular games. The next perspective is resource-based view (RBV). EA’s resource based view in the past was great until the digital gaming came on board. EA was used to the technology at that time when they were popular for their games such as Madden NFL and Battlefield. It seems they’ve lost their innovative “touch” now that most games are becoming digital and they were not in position to enter into that digital platform and social gaming. EA was known for their resources because they had the human
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results from a blow to the head (“NFL Head Injuries”). The concussion epidemic‚ an ever rising problem in sports today‚ has become very prominent‚ especially in the NFL. With the new research that has surfaced in the last couple years‚ the NFL has received grief for not doing enough about concussions and their risks after the fact. The NFL has not done enough on the topic of concussions considering the fact that the league still continues to face problems. The NFL has continued to remain under fire
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Organizational Behavior in the National Football League Katie Johnston MT3250 Organizational Behavior Dr. Carl Proehl February 4‚ 2013 Abstract This paper will explore how people within the National Football League (NFL) interact with each other to reach their goals as a team‚ and an organization as a whole. Sports teams are defined as two or more individuals who possess a common identity‚ have common goals and objectives‚ share a common fate‚ exhibit structured patterns of interaction and
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Managing Change Part III MGT/426 September 13‚ 2013 Managing Change Part III Electronic Arts is one of the leading video game developers within the gaming culture. With development sites located in Canada‚ Florida‚ Texas‚ and Louisiana EA has arguably become the mainstay in the gaming world
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Football League NFL is the highest level of professional play. NFL is represented by 32 clubs‚ which are divided into two conferences; the American Football Conference (AFC) and the National Football Conference (NFC). Brian Rolapp‚ senior vice president of NFL media strategy and digital media team has after months of in-depth-research gathered information in order to present a new media marketing strategy at the NFL owners’ meeting to present the new strategic perspectives. The NFL commissioner Roger
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In the past three years‚ the NFL has faced a multitude of lawsuits dealing with the unfair payment of NFL cheerleaders. Multiple different articles support the cheerleaders‚ agreeing that an average of a $1‚000 salary each year is unfair. However‚ other articles are against a higher payment‚ claiming that cheerleaders work because they enjoy the sport‚ rather than for the money. While Megan McArdle’s article‚ “NFL Cheerleaders Don’t Do it for the Money” uses informal diction‚ comparisons to other
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Todays NFL is mostly built on violence. The most successful teams brutalize or intimidate their enemies. To the NFL teams it’s all about being the strongest player on the field. Due to most players acting like this it can lead to fines‚ suspensions‚ or even kicked out of the league. I know some people are disagree by saying “It will ruin the fun in the game.”‚ but what is more important‚ safety or entertainment. What i’m going to show you are a few options that could change the safety of our favorite
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In 2010‚ NFL was reported 270 concussions and that number dropped to 83 in 2015. Concussions have been an issue in the NFL for over 5 decades. Over the course of time‚ they had been increasing. One of the major factors for the increase was the changing of the game itself. Teams no longer heavily relied on running the ball but became quick offenses. They relied on quick curls‚ drags‚ hitches and slants‚ leaving the receivers defenseless after catching the ball. In a conventional west coast
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