As one of the world’s top three interactive entertainment software companies, EA lives and dies by its innovations. Their product lineup includes more than 100 titles such as Battlefield, Madden NFL, FIFA Soccer, Rock Band, Need for Speed, and The Simpsons. The company created more than 50 best sellers since 1998 with more than 1 million of each copy sold and revenues in 2011 were almost $3.6 billion dollars. EA continues to look for ways to prosper and Paranoia has been a critical part of EA’s strategy for success.
Does EA exhibit the critical success factors for the new business context? Explain.
Yes I think EA does exhibit critical success factors for new business context. The reason I think they will be successful in new business context is because they have discipline of understanding ideas. Game designers try to identify the creative center of a game (what they call the “creative x”) so they understand what the game is about.
Describe the types of resources EA appears to have. Do you think any of these resources might be unique? Explain.
The types of resources EA have are technology, other employees, and the company’s intranet library. Employees are also encouraged to study the features of competitors’ product so they know what kind of competition they have. I do not think any of these resources are unique because any of these can be obtained and used by the other companies.
What ethical and social responsibility issues might EA face as it develops new games? What would be the best approach for dealing with those issues?
Some ethical and social responsibility issues EA might face are other employees using their ideas in new games they make, as one employee says “If somebody develops a better blade of grass in one game, that grass will be in somebody else’s game the next day.” The social responsibility EA faces for new games is the language and maturity level
References: Coulter, M. (2013). Strategic management in action. (6th ed.). Upper Saddle River, N.J.: Pearson Education, Inc.