Declaration I‚ DHAVAL SHAH of BBA VI Semester‚ studying at Amity Business School‚ Ahmedabad‚ hereby declare that this project titled “ANALYSIS OF BRANDING STRATEGIES” has been prepared by me in partial fulfillment of the requirements of the Amity University BBA programme during 2009-2012. I further declare that this project has not been submitted earlier in any other university or institution for the award of any degree or diploma. Dhaval Shah Objectives of the Project
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Introduction Franchising is a method of doing business where a franchisor licenses trademarks and methods of doing business to a franchisee in exchange for a recurring royalty fee. Franchisor is the party who grant the franchise while franchisee is the one who purchase the right for franchise. This form of business has a tremendous growth in the last 50 years‚ started in United States in the 50s and then expanded to Europe. Nowadays‚ the rest of the world is beginning to implement the euphoria
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Working at McDonald’s is an article that emphasizes how irrelevant working in high school is on the scale of importance in life. Amitai Etzioni points out that teenagers are distracted by repetitive jobs when they should be focusing on their education. Etzioni makes his argument about teenage jobs undermining school attendance and involvement‚ imparting few skills that will be useful later on in life‚ and skewing the values of teenagers especially their ideas about the worth of a dollar. McDonald’s
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operations management is implemented‚ discuss the process‚ and comment on the relative effectiveness of the process. What OM techniques are used? How? If not used‚ why not (e.g.‚ lack of time‚ lack of knowledge‚ culture resistance‚ complexity)? Who uses them (what level in the organization—e.g.‚ operational/tactical‚ strategic)? What is done? How is it done? Is it a formalized process? What models‚ approaches‚ ideas‚ or technologies are used? Specifically‚ is Six Sigma used? Why or why not? In addition
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Case Study 1 – McDonald’s External Analysis (mODULE 2) Industry – global fast-food retailer‚ US based Product segment – burgers‚ French fries‚ nuggets‚ beverages and coffees and cakes in McCafe Current life cycle position in the industry – mature stage TEMPLES Technology (+) – adding technology to make drive-thru‚ ordering and payment processes easier Economic (-) – GFC during 2008-2009 affected US and the rest of the world which led to the declines in consumer wealth and purchasing power‚ and a
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household name across the world. The fast food giant has come a long way from being just a burger stand in San Bernardino‚ California in 1940. The original owners were two brothers‚ Richard and Maurice McDonald. The hot dog stand evolved into a restaurant offering 25 items on the menu. In 1947‚ Richard and Maurice (going forward the “McDonald Brothers”) decided to shutdown the restaurant to renovate to improve the business. The McDonald Brothers wanted to meet the demands of their customers‚
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FRANCHISING China Foto Press s of the Foreign franch ises are reaching more Chinese consumers over larger segment . country The Pros and Cons of Franchising in China US companies must jump hurdles to operate successful franchises in China‚ but the potential benefits are too great to ignore. William Edwards 40 July–September 2011 chinabusinessreview.com FRANCHISING W estern and local franchise brands have developed group is largely a young‚ upwardly mobile‚ and aspirational
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throughout the organization for all of the staff along with coming up with a talent review procedure for all of the level positions in the company. Second on the list was generating and implementing a succession of three development programs. Once McDonald’ put their plan out for the development system back in 2001 for all the staff positions‚ they wanted to improve in the most serious areas. First area was placing emphasis on accountability; second step was to increase the difference in performance
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1 Introduction The purpose of this paper is to shed some light on the concept of franchising from the viewpoint of the franchisor‚ discuss its different uses taking into account the advantages and disadvantages attached to them‚ and link these considerations to a firm’s internationalization decision-making process. 1 What is franchising ? Franchising as it is generally known today is a form of marketing or distribution in which a parent company customarily grants an individual
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staff well versed in Customer service skills (hamburger University) Positive company social-image (Ronald McDonald House) Impressive core competencies in franchising and logistics Target market is children and teens Weaknesses Fast Food is viewed by many as poor quality and unhealthy‚ often associated with “cheap and greasy‚” especially the baby boomers who built the brand in the 50’s and 60’s less than 6% of the over 100 item entrée menu is less than 200 calories more than half the entrees are high
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