SWOT Analysis – McDonald’s Susan Reynolds Roger State University June 21‚ 2012 Company Overview: The McDonald’s Corporation was born from brothers Richard and Maurice McDonald from a single drive-in restaurant in San Bernardino‚ California in 1948 to the largest food service organization in the world.. In the past 52 week period‚ McDonald’s stock value has risen from 43.74 up to 63.69‚ showing that even today McDonald’s
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McDonald’s SWOT Analysis In 1955‚ Ray Kroc opened the first McDonald’s in Des Plaines‚ IL. The first day’s sales were $366.12. $366.12 in 1955 had the same buying power as $3‚148.37 in 2013. (DollarTimes.com). IN 1956‚ Kroc hires a gentleman by the name of Fred Turner who would soon become the head of operations. In the year 1961‚ McDonald’s Hamburger University opened in Elk Grove Village‚ IL. Since its inception‚ training at Hamburger University has emphasized consistent restaurant operations
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to enter this industry. As a result‚ when think about fast food‚ customers always remember McDonalds first. In fact‚ in some big countries‚ especially in US‚ McDonalds is the first choice of a large number of customers. - Technology Innovative: McDonald’s is keeping at the forefront of technology around the globe. For example‚ In Brazil
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Strengths McDonald’s just like other well-known fast-food restaurants‚ it has widened its territories from USA to different corners of the world. It has a strong global presence and consider as a market leader in both the domestic as well as the international markets. Now there are about 31‚000 McDonald’s restaurants serving 121 countries. And from the thirty-one thousand branches 14‚000 of them is in the US since American was the largest consumer of the company. Furthermore‚ it has its own training
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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SWOT Analysis of McDonalds Corporation By Angela B. Strengths 1) Brand recognition 2) Economic risk spread globally 3) Specialized Training and Career Path 4) Tech – analysis‚ supply chain‚ customer access 5) Sensitive to cultural diversity in global market Weaknesses 1) Market saturation‚ especially in USA 2) Consumer consciousness of unhealthy menu 3) High employee turnover including managers 4) Excessive debt 5) Sell-off by franchisees due to increased fees Opportunities
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Innovation at the heart of business INNOVATION needs to be at the heart of any business that wants to grow Innovation is Critical to Success The promotion of innovation‚ in particular technological innovation‚ in developing countries is becoming a fashionable subject Innvation is crutial : In a Microeconomic view In a Microeconomic view In the past‚ many organisations have been able to survive even with very limited amounts of innovation. They focus on providing quality products and
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AL Internal | Strengths | Weaknesses | 1. STRONG BRAND IMAGE 2. STONG GLOBAL PRESENCE 3. STONG FINANCIAL PERFOMANCE 4. Large Market Share 5. Specialized Training for Managers (Hambuger University) 6. Customer focus 7. 80 % franchise | 1. HIGH TURNOVER RATE 2. Lack of variations in seasonal products 3. Unhealthy food image 4. Quality concerns due to franchised operations | External | Opportunities | Threats | 1. Global expansion into newly developed parts of the
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restaurant" is now globally known as McDonald’s. In 1976‚ McDonald’s introduced the breakfast menu as a way to diversify sales and product selection. Today this multinational corporation serves nearly 54 million customers every day in 120 countries around the world. McDonald’s first international venture was in Richmond‚ British Columbia‚ during 1967. Two of McDonald’s main products were introduced in 1968‚ the Big Mac and the Egg McMuffin Sandwich. When the first McDonald’s opened in Hong Kong in 1975‚
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Swot Analysis McDonald’s vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald’s organization‚ the first issue we will examine is their company goals. McDonald’s has a goal of one hundred percent total customer satisfaction. However‚ they do realize that this goal is not always attainable. Therefore‚ if for any reason they do not meet that goal‚ they will do whatever it takes to correct their mistake. McDonald’s has a second company goal that sets them
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