1. Who is BK’s target audience and what are its communication objectives for that audience? ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2. Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message
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loyalty as publicly as McDonald’s and Burger King. The rivalry dates back to the mid-20th century as both companies emerged on the national scene‚ battling for territory and franchisees. The burger business is all about share of stomach. There are only so many ways you can innovate when it comes to a hamburger‚ so copying competitors’ ideas is standard practice. Take the Big Mac‚ which was launched in 1968 as McDonald’s answer to the Whopper. Burger King introduced the Whopper in 1957 when‚ after
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Market Penetration and Acquisition Strategies for Emerging Economies Klaus E. Meyer Professor of Business Administration Box 218‚ University of Reading Business School Whiteknights‚ Reading‚ Berkshire‚ RG6 6AA‚ UK km.cees@cbs.dk Yen Thi Thu Tran PhD Student Copenhagen Business School Kilevej 14 A‚ 6.‚ 2000 Frederiksberg‚ Denmark yttt.ivs@cbs.dk This version: 25 January‚ 2006 Please refer to the published version of this paper when citing: Meyer‚ Klaus E. & Tran‚ Yen Thi Thu (2006): Market
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Swot Analysis McDonald’s vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald’s organization‚ the first issue we will examine is their company goals. McDonald’s has a goal of one hundred percent total customer satisfaction. However‚ they do realize that this goal is not always attainable. Therefore‚ if for any reason they do not meet that goal‚ they will do whatever it takes to correct their mistake. McDonald’s has a second company goal that sets them
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Penetration Testing ABSTRACT Penetration testing has been well popularized by the media. Many companies are now offering penetration services to identify vulnerabilities in systems and the surrounding processes. This report will Discuss "Penetration Testing" as a means of strengthening a corporate network’s security. This report is divided into three parts. Introduction will give you a brief and basic overview of Penetration Testing and why we need Penetration Testing‚ The second part is the
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be the ones to sell it. But now‚ two years shy of Kroc ’s benchmark for the far-off future‚ that goal seems less assured than ever. Forget for a moment all the recent talk about Burger King Corp. and Wendy ’s International Inc. stealing customers from McDonald ’s. With a 42% share of the U.S. fast-food burger market‚ McDonald ’s still easily outpaces its rivals. Nonetheless‚ the problems under the famous Golden Arches are far more serious than a failed Arch Deluxe here or a french-fry war there
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Social Penetration Theory The Social Penetration Theory is an explanation by two communication theorists‚ Irwin Altman and Dalmas Taylor. This theory attempts to explain how relational closeness develops. Since we all have hundreds of different relationships‚ with thousands of different people during our lifetime‚ it is an important theory to study and understand. The Social Penetration Theory can be compared to an onion. The comparison stems from the idea that an onion has many layers
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Healthy Food vs. Burger King Food The Arabic philosopher Ibn Khaldoun once said‚ “A man’s palate can‚ in time‚ become accustomed to anything.” While this French emperor may have had some plight in his battle of Waterloo against the British‚ Germans‚ Belgians‚ Dutch and Prussians‚ he certainly has hit the nail on the head this time. The food industry has progressed in ways that may not be different to the human palate‚ but hopefully remain different to the human conscience. With all the options
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Internet penetration in Malaysia has increased steadily in the past 10 years‚ either through computers or mobile phones. Internet penetration refers to the percent of the population using the internet. It clearly means the number of people in Malaysia that have been using the internet since the internet was introduced to Malaysia in 1995. From that point on the internet usage of Malaysians has increased rapidly since 1995. Internet penetration in Malaysia has been divided into two groups. That is
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INDUSTRY PROFILE Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science‚ which deals with the processing of milk and the manufacture of milk products on an industrial scale. The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-added
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