References: Black‚ C 2002‚ The PR Practitioner’s desktop guide‚ Richmond‚ Sydney. pp. 61-74 Dennis L. Wilcox‚ Phillip H. Ault‚ Warren K. Agee‚ and Glen T. Cameron‚ Public Relations‚ Strategies and Tactics‚ 9th edition‚ United States of America‚ Allyn & Bacon Grunig‚ JE & Hunt‚ T 1984‚ Managing public relations‚ New York: Holt‚ Rinehart and Winston. Mackey‚ S. 2000‚ J. Johnston and C. Zawawi (eds) Public Relations
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Using Perceptual Maps in Marketing Simulation Summary Melinda Roberts MKT/421 December 15‚ 2011 Gray Grubb Using Perceptual Maps in Marketing Simulation Summary In the simulation I was a marketing manager for Thorr Motorcycles. I was faced with three different situations. In order to decide on the right actions to take in the situations I had help from three co-workers; Benjamin Bao (Chief executive officer)‚ Chris Winter (Chief engineer)‚ and Meredith Kiligore (Vice President Brand
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The Dilemmas of Humanitarian Aid The author of “The Crisis Caravan”‚ Linda Polman is a Dutch journalist with personal experience with war zone charities since 1993; she has firsthand accounts in Haiti‚ Somalia‚ Rwanda‚ Sierra Leone‚ and numerous others. Her novel “The Crisis Caravan” is the consequence of her and others experiences and gives an uncompromising view of the contradictions of the humanitarian industry‚ and the results of money raisers‚ like the United States‚ neither being held accountable
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What is PR? Throughout the years Public Relations has been used as a tool to convey a message‚ to communicate and in some cases used to skew the public opinion either favorably or not towards a cause‚ organization or person. For some practitioner’s‚ public relations is a vital tool of adjustment‚ interpretation and integration between individuals‚ groups and society (Edward Bernays). Social psychologist‚ Edward Bernays looked at the way that as a PR practitioner you have the ability to influence
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In this simulation‚ our team did an audit process by selecting a base to calculate Planned Materiality. We allocated the Materiality to the relevant accounts and set a Tolerable Misstatement for each account. Then‚ we assessed Audit Risk‚ Inherent Risk‚ and Control risk to derive Detection Risk. As a result of these decisions‚ we derived Sample Size and Sampling Interval‚ and set an Expected Misstatement. We learned that certain accounts have to be audit 100 percent. Some of these accounts are
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PR Casebook 2 The debate on owning a handgun has been an issue discussed among American’s for many years and still continues today. Groups such the NRA (National Rifle Association) have started in defense of the 2nd Amendment‚ and others such as the Brady Campaign to Stop Gun Violence funded by Jim Brady‚ who suffered a traumatic brain injury after during an assassination attempt on President Ronal Reagan. Think Public Relations says that the NRA doesn’t support criminal background checks‚ that
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"Is PR Practice a Job‚ a Career or a Profession?" Aiko Castro‚ COM43 Before defining whether Public Relations practice is a job‚ a career or a profession‚ let us differentiate these terms first. Based on the Merriam-Webster Dictionary‚ a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand‚ a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special
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Chipotle have been in this position before. It have pre-event plan for this crisis (Nordrum‚ 2015). When the crisis happened‚ Chipotle responded the crisis immediately. Chipotle voluntary closed 43 restaurants and worked with FDA and local health officials to test the restaurants were meeting the requirement (FDA‚ 2016). Chipotle do additional cleaning for all of the
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PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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ntroduction to Public Relations Term Paper Why is it important for a corporation’s health to have good relations with its media‚ customers‚ employers‚ and investors? The large size of a corporation can distance themselves from stakeholders. The average consumer can’t comprehend how big a company like Wal-Mart really is‚ 419 billion in sales. We want to feel appreciated. The public is often distrustful of the power‚ influence‚ and credibility of such giant businesses. Corporate scandals take
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