‘Girlfriend’ is a popular magazine for teenage girls in New Zealand and Australia. The name of the magazine has a few connotations behind it; the team behind the magazine‚ though older than the target audience‚ are trying to create a magazine which is almost like a ’girlfriend’ (good friend). Meaning they can rely on it for advice‚ gossip and laughter‚ just as they can with a real ’girlfriend’. The magazine is published by pacific magazines‚ pacific magazines is a highly famous magazine producer‚ they produce
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A magazine radio programme is one that presents a variety of topics‚ usually dealing with current affairs and often includes interviews and commentary‚ The first radio programme I chose to research was The Right Hook as I was already familiar to the character of George Hook and was curious to see how it would translate to a radio show with a listener ship of 130‚000 people. Initially‚ as a 19 year old female living in urban Dublin‚ I found George Hook very hard to relate to as a 71 year old rugby
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Advertising Statements USP (Unique Selling Proposition) Rosser Reeves was the one who invented the term “USP”. The Unique selling proposition is sometimes referred to as “product difference.” In rare cases‚ some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition‚ or USP
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Summaries Part 1: The Fall of Advertising. Advertising has always suffered from a lack of credibility. An advertisement is the opinion of a company whose motives and judgment are not the same as those of a consumer. Advertising tries to make up for its limitations by massive media expenditures. The emphasis has been on impact rather than on communications. Over the past few decades‚ three developments have seriously undermined the effectiveness of advertising in general. One is the increasing
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Out of all the magazines that have a huge impact on young female athletes you would think Sports Illustrated and ESPN Body Issue would portray their female athletes better and a little more. These two magazines have continually exposed women in ways not many would agree on. Certain women have been put into passive poses‚ for example‚ Olympic skier Lyndsey Vonn‚ featured on the February 8th‚ 2010 Sports Illustrated Edition. She was put in what some people called it a “sexually provocative pose”. A
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Despite the constant and incredible exposure to it‚ the impact of advertising is often undermined and overlooked. Almost anywhere one can turn is an advertisement‚ sometimes subtle and other times completely blatant. The influence of advertisements varies depending on the mood attempting to be drawn from them in relation to the product. This is why many commercials can be incredibly controversial‚ attracting both negative and positive attention that can be remembered for years. However‚ aside from
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.........................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective .......................................................................................................................................................3 Strategy ...................................................................................
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Advertising Plan By Alexandria Phillips MKTG575 Table of Contents I. Executive Summary: * Company (Product/Service) Description * SWOT Analysis * Industry Analysis * Target Market Description * Market Segments * Market Characteristics * Marketing Mix * Competitive Analysis (Advertising strategies of competition) II. Advertising Objectives * Communication goals * Purchasing behavior *
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used to bring changes that are desirable. There are different types of testimonials tat can be used in advertising so that a product can be made known to public. In coming up with testimonials that are important and lead to high sales there is need for a marketer to first know the perceptions of the audience and from this point of view then one will know exactly what is top be done so that advertising can be effective.( Krakauar‚1995‚pp25) There are four types of testimonials and include: customers
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Sexism and Overt Sexuality in Advertising Everywhere we look advertisements are telling us what it means to be a desirable woman in order to persuade the insecure consumer to purchase a product that will make her more ’beautiful’ by society’s standard. Many products are pitched with such sexual imagery that it sets up an unrealistic expectation for women to try to achieve with a wonder product that will make your eye lashes fuller or your breasts bigger and perkier. It is my opinion that these
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