Revista Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument
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Beyoncé Reveals Pregnancy in VMA performance The MTV Video Music Awards returned to the screens this year on Sunday 28th August. The Beautiful Beyoncé stole the show with her unexpected pregnancy revelation. Beyoncé introduced her energetic performance of her “Love on Top” saying "Tonight I want you to stand up on your feet‚ I want you to feel the love that ’s growing inside of me‚" hinting to the world the news. She then dropped her microphone and opened her tuxedo to reveal her growing belly
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characteristics and objectives of four below-the-line promotional techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping
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Solutions. The company has an entire Company’s Purpose‚ Values‚ and Principles section to read on the webpage. However‚ Noxzema recently released and advertisement that struck at these values. The advertisement brings up many social issues in advertising today‚ such as the idea of No means Yes‚ street harassment is acceptable‚ promotes sexual violence‚ need for external validation‚ promotes an unattainable standard of physical beauty‚ and finally promotes stereo types toward construction workers
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Regulatory Aspects of Advertising and Promotions * Activities online redirected back to social media accounts * Celebrities paid to tweet * FTC has rules about making people reveal that they’re really being paid to voice their opinions * We are being targeted with communication highlights that the social‚ ethical‚ and regulatory aspects of advertising are as dynamic and controversial as any of the strategic or creative elements of the process The Social Aspect of Advertising * Positive-
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------------------------------------------------- European Advertising vs. American Advertising ------------------------------------------------- Research Paper ARS 230 The main aspect of advertising is to ‘get more bang for the buck’‚ to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years‚ advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition‚ but what if one
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think of advertising‚ why is that? Firstly‚ it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one. It is a division of the "general promotion process‚ along with personal selling‚ sales promotions‚ and public relations" (Dominick‚ 398). In order for a company to succeed‚ it is almost necessary for them to advertise their product. Now the question of how advertising came to be
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The Progressive Era was a period of widespread social activism and political reform across the United States‚ from the 1890s to 1920s. The main objective of the Progressive movement was eliminating corruption in government. The movement primarily targeted political machines and their bosses. By taking down these corrupt representatives in office a further means of direct democracy would be established. They also sought regulation of monopolies and corporations through antitrust laws. These antitrust
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Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes‚ I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement‚ whether it is in a magazine‚ television or any other medium‚ and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of
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His cheeks were still rosy with energy and happiness . He had become stronger with age‚ both in body and in mind. He became the head editor of a nationwide magazine. Although a small company‚ the magazine it published was read by both adults and youth of all ages. Every day‚ he rose with the sun in order to manage the next edition of this magazine. Every day he would return home‚ only to rise again the next day. It was long‚ monotonous work‚ but he did not find it so. He always took pleasure in working
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