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    Summary The purpose of this report is to understand to what extent do organizations engage in CSR for reasons that are connected to marketing and other strategies rather than as purely altruistic measures? As it is the requirement and question in our topic. This report contains several parts. In the first part will be the brief introduction in Corporate Social Responsibility (CSR) and term of “GreenWashing”. The second heading will be explaining why companies engage and emphasis so much in Cooperate

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    The context is in part provided by concerns about the numerous examples of irresponsible behavior on the part of corporations‚ ranging from colluding with oppressive regimes and in the overthrowing of governments (Alston‚ 2005). The concept of corporate social responsibility (CSR) has long been established in academic literature as both a business philosophy and practice. The concept‚ however‚ is seemingly much more prevalent‚ timely and important in this new millennium‚ as firms attempt to be seen

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    Roll No: 34 PGDM-Communication Subject: Communication strategies of McDonald’s CORPORATE COMMUNICATION Communication is simply the act of conveying‚ exchanging and transferring the information  between two or a group of people or from one place to another through the exchange of thoughts‚ messages and ideas by speeches‚ visuals‚ signs‚ gestures‚ signals‚ writings‚ behavior or any activity that helps communicating the information. Corporate communication is a communication within and outside a

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    Morrisons Corporate Gov

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    By looking at Morrison’s Corporate Governance we can see that a lot of work has been done during the year in order to comply with each of the point of the UK Corporate Governance Code. Effectiveness of the Board was considered within the context of three key criteria: * Ability to achieve its objectives with regard to company strategy * Ability to work together effectively * Ability to maximise its use of time There also was some training received by the Board during the year on different

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    Corporate Finance

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    Financial Management Assignment (10 Sep‚ 2012) ------------------------------------------------- Ch. 5: 1 (a-e)‚ 4‚ 5‚ 7‚ 10‚ 11‚ 12‚ 15 ------------------------------------------------- FM1 Takumi KAWAI‚ Pham NGUYEN‚ Yang CHEN‚ Bi CHAO #1 a. What is the payback period on each of the following projects? Payback period: A 3 years‚ B 2 years‚ C 3years b. Given that you wish to use the payback rule with a cutoff period of two years‚ which projects would you accept? “B” Only B meetsthe

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    Corporate Finance

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    Consider a project to produce solar water heaters. It requires a $10 million investment and offers a level after-tax cash flow of $1.75 million per year for 10 years. The opportunity cost of capital is 12 percent‚ which reflects the project’s business risk. Suppose the project is financed with $5 million of debt and $5 million of equity. The interest rate is 8 percent and the marginal tax rate is 35 percent. The debt will be paid off in equal annual installments

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    corporate governance

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    “EXPLORE UNSEEN WORLD” 1.0 Purpose of the project The purpose of this project is to appeal a consideration and permission from Yang Berusaha Prof. Madya Dr. Mohd Amy Azhar Bin Haji Mohd Harif‚ the Director of the Department of Student Affairs and Alumni to implement a project entitled “EXPLORE UNSEEN WORLD” which is held by the Comittee of Leadership and Student Development of TM’s Student Residential Hall. 2.0 Project Background The project is held by the comittee of Block A together with

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    Corporate Finance

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    QUESTION 1: 1. If the first deposit is at 36 years and the last expected deposit is at 65 years‚ then annual deposits will be made for 30 years. Expected annual withdrawals are $90‚000 for 15 years from the retirement fund with a bank that offers compound interest of 8% annually. Calculation Present value (PV) =? Future value (FV) = (90‚000*15) = $1‚350‚000 Periodic payment amount (PMT) =? Interest rate per period (Rate) = 8% or 0.08 Number of payment periods (Nper) = 30 Using the Excel

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    Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………

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    Corporate Governance Tesco

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    Abstract 3 Introduction 4 Evolution of Corporate Governance in United States 4 A Case Study - Tesco PLC Company 5 Agency Theory 7 Stakeholder Theory 8 Corporate Governance issues in Tesco Company 8 Conclusion 9 References 11 Abstract Corporate governance is an essential part of every organisation and is defined as a set of rules‚ techniques and practices by which a company is coordinated and controlled according to aims and goals of the Organisation. Corporate governance basically includes adjusting

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