I. INTRODUCTION Krispy Kreme Doughnuts‚ Inc. (KKD) is an international retailer of high-quality sweet treats‚ including its signature hot Original Glazed® doughnut. It began as a small bakery in Winston Salem‚ NC on July 13‚ 1937. Since then‚ the company has built a global reputation for serving the highest-quality doughnuts and great tasting coffee. Krispy Kreme Doughnuts is part of the Quick Service Restaurant (QSR) Industry‚ which includes almost all companies in the “fast food” industry
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Krispy Kreme Doughnuts Krispy Kreme is a unique brand offering doughnuts. It is a pioneer in doughnut business‚ stared in 1933; by Vernon Rudolph bought doughnut shop in Paducah‚ Kentucky from Joe LeBeau. First‚ Rudolph started selling doughnuts to grocery stores. Soon after‚ people begin to stopping by the shop and pick up hot doughnuts. And the business begins to grow. The following is a SWOT analysis of the business case. Strength - The most dominant strength of Krispy Kreme doughnut is
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research of collecting‚ analyzing‚ and reporting marketing information that can be used to solve problems‚ so as to improve a company ’s bottom line. Here I agree with Nathan that it helps the organisation to decide whether the product has a potential to survive in the market or not. This research will help Krispy Kreap to identify the need of their specific low-carb diet consumer. As in the video‚ Krispy Kreme specified that they can adjust their product to suit the specific needs of the consumer. It helps
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Krispy Kreme began in 1937 when Vernon Rudolph opened his first doughnut shop in Winston-Salem‚ North Carolina. The name was invented to represent the crispy outside of the doughnuts and the soft‚ creamy middle. Based upon a recipe he bought in 1937 from a French chef‚ the original glazed doughnuts remain unchanged over the years. The recipe is locked in a fireproof vault at the company’s headquarters to this day! A typical Krispy Kreme store turns out more than 3‚000 doughnuts an hour. A large
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law changes. Krispy Kreme train their staff who usually have little experience or education; consequently‚ they pay employees minimum wage or similar and are therefore affected by minimum wage increases. Other political factors are government actions to reduce obesity; however it is very unlikely that government will legislate against high fat and unhealthy foods 2 . 3.2.2 Economic The continued economic downturn has meant tightened consumer spending‚ as Krispy Kreme is a non-essential
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SWOT ANALYSIS STRENGTHS-S 1. Krispy Kreme makes it possible for different organizations throughout the community to use there product as a fundraiser. 2. Krispy Kreme is most popular in grocery and convenience stores which gives customers easy access to the product. 3. Employees are better trained. 4. KKD has a unique brand and variety of freshly made donuts. 5. KKD can offer to have customers watch product being made at the donut theater. 6. KKD has a high capacity to
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KRISPY KREME DOUGHNUTS SWOT ANALYSIS By: Asleah Jannen C. Samporna RESOURCE | STRENGTHS | WEAKNESSES | Money | | The proponent has weak financial conditions to sustain the firm’s project so they have to raise capital by initial public offering. | Materials | The company has no problem with regards to materials for they had already networks of suppliers of the needed raw materials. Mix manufacturing is critical in supporting the high quality of KKD. To ensure freshness‚ truckloads of the
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A. International Business Cases: Purpose‚ use‚ and Guide to analyzing them There are essentially two different approaches to education. If one polarizes the issue‚ one approach presupposes that education should consist of accumulating important pieces of knowledge in classified and systematized form. It teaches accepted truths. The other approach presupposes that education consists of acquiring the ability to act in the presence of new experience. The case itself consists of a problem or situation
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KRISPY KREME DOUGHNUT CASE ANALYSIS ABOUT KKD: KKD was founded in 1937 and it became a publicly traded company in 2000. It is an international retailer of sweet treats and also sells great tasting coffee and iced drinks. Based in the United States it currently has operations in 21 countries. KKB has over 25 different varieties of doughnuts. Its main competitors are Dunkin Donuts‚ Starbucks and Tim Horton. Currently KKB’s share price stands at $ 6.59. STRENGTHS: KKD is a well loved and
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Increase Profit Margin for Krispy Kreme Lawrence A. Mayo‚ JR Strayer University Online English 315 Professor Kelly Gordon November 11‚ 2013 Nov. 28‚ 2013 Mr. James H. Morgan‚ CEO Krispy Kreme Doughnut Corporation P.O Box 83 Winston-Salem‚ NC 27102 Dear Mr. Morgan: Enclosed is a copy of my justification report for restructuring your business model and vision for Krispy Kreme. The research indicates where your company could
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