Swot Analysis Krispy Kreme

Topics: Dunkin' Donuts, Krispy Kreme, Doughnut Pages: 3 (712 words) Published: August 23, 2006


1.Krispy Kreme makes it possible for different organizations throughout the community to use there product as a fundraiser. 2.Krispy Kreme is most popular in grocery and convenience stores which gives customers easy access to the product. 3.Employees are better trained.

4.KKD has a unique brand and variety of freshly made donuts. 5.KKD can offer to have customers watch product being made at the donut theater. 6.KKD has a high capacity to make 4,000 to 10,000 donuts daily. 7.KKD prides themselves on high customer satisfaction with fresh quality donuts. 8.KKD offers additional products through businesses acquisitions. 9.KKD offers a product that is second to none, with regards to taste, freshness and the finest ingredients. 10.KKD has a great desire for growth and success of people and company. 11.KKD has great service and innovation.

12.KKD has e-commerce which gives owners access to real-time information. 13.KKD has a drive through window for sales.
14.KKD has a new fall product line of donut called Spice.
15.KKD is expanding into Dunkin Donuts territory. WEAKNESS-W

1 Competing against Starbucks coffee and Dunkin Donuts beverages 2 Lack of more Intl locations in the United kingdom, Japan and Spain 3 Manufactures all equipment internally in its Manufacturing and Distribution Dept 4Non-interactive website

5 No online ordering capability
6 Uncertainty of International markets
7 KKD snacks are not healthy (need to consider low-calorie donut)


1 Growth in two-income will increase snack-food consumption
2 On-Premise sales royalties (3%). The higher the sales, the more money received 3 Customer receiving "Hot-Donut" now instead of waiting
4 All equipment and Uniforms are supplied
5 Penetration into foreign/intl. Markets
6 Acquisition of Atlanta Bread
7 Expansion of new locations (Maine, Mass)
8 Further expansion into large...
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