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Increase Profit Margin for Krispy Kreme

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Increase Profit Margin for Krispy Kreme
Running Head: JUSTIFICATION REPORT

Increase Profit Margin for Krispy Kreme
Lawrence A. Mayo, JR
Strayer University Online

English 315
Professor Kelly Gordon
November 11, 2013

Nov. 28, 2013

Mr. James H. Morgan, CEO
Krispy Kreme Doughnut Corporation
P.O Box 83
Winston-Salem, NC 27102

Dear Mr. Morgan:

Enclosed is a copy of my justification report for restructuring your business model and vision for Krispy Kreme. The research indicates where your company could increase its profit margin and expand its brand to re-establish your place in the baked goods market.

The report will provide some solutions to the problems that the company is facing with quarterly profit, consumer relations, business goals, internal structure, and company vision. It offers suggestions on what the company should do with its image and ways to maximize profit. Reminding the company of what has made it a success and what consumers want from them went through examination.

If you have any questions or concerns regarding the information enclosed, please do not hesitate to contact me at the email address or the phone number provided. I look forward to hearing from you, and let me know if you need any assistance in anyway.

Sincerely,

Lawrence A. Mayo, JR

Enclosure: Final Report

Table of Contents

Table of Contents 3
Executive Summary 4
Problem Statement 5
Method Used 5
Findings 6
Analysis 7
Conclusion 7
References
9

Executive Summary

This report provides an analysis and evaluation of the current and potential growth of Krispy Kreme Doughnut Corporation’s quarterly profit margin, financial mistakes, and company vision. It discusses critical decisions that they made and suggests some ideas that could solve the problem.

The problem that I analyzed has a history of how it came to be and the actions that the company made to create the problem went through


References: Carter, M. (2013). Krispy Kreme Needs to Wake up and Smell the Coffee. Retrieved November 29, 2013 from: http://beta.fool.com/mikecart1/2013/06/06/krispy-kreme-needs-to-wake-up-and-smell-the-coffee/36107/ Fox, C. (2013). Expanding Globally by Changing the Product. Retrieved November 30, 2013 from: http://smu.edu/ecenter/discourse/courtneyfox2.htm Oursler, A. (2013). Krispy Kreme’s Frosting Melts Off. Retrieved November 30, 2013 from: http://investorplace.com/2013/08/krispy-kreme-one-of-the-years-hottest-stocks-get-a-haircut/#.UppS9uKQN95 Planes, A. (2013). Is Krispy Kreme Destined for Greatness? Retrieved November 30, 2013 from: http://www.fool.com/investing/general/2013/06/25/is-krispy-kreme-destined-for-greatness.aspx Swanson, A. (2003-2013). Krispy Kreme: Coulda, Woulda, Shoulda. Retrieved on November 30, 2013 from: http://www.qualitylogoproducts.com/blog/krispy-kreme-coulda-woulda-shoulda/
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