509-088-1 ICMR Center for Management Research Kleenex ‘Let it Out’ Campaign: Increasing Consumer Involvement with a Low-involvement Product This case was written by Debapratim Purkayastha‚ ICMR Center for Management Research (ICMR). It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2009 ICMR Center for Management Research ICMR‚ Plot # 49‚ Nagarjuna
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Company Perspectives: Our long history of strong performance comes from absolute focus on our core global businesses‚ combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate
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Angelica Leyva Laura Horton- DePass English 1020 September 19‚ 2012 Breaking All the Rules Sand between my toes and enjoying some sun while gathered around with a group of friends is what I call‚ a definition of a great time. The ad Tampax Pearl from Seventeen magazines sells the product through the use of rhetorical fallacies logos‚ ethos‚ and pathos. There are six fallacies‚ and throughout the magazine they are represented by the text‚ the women in the white bikini‚ and the beach: false
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important factor to consider the behaviour and lifestyle of this market segment. As mentioned in the case‚ the market was affected by demographic trends and social values since women bought and used the product discreetly. Always is only second to Kotex in terms of market share in Singapore‚ thus‚ much emphasis should be given to maintaining customer loyalty for this market segment. Since P&G distributes its products to 180 countries all over the world‚ it would be essential for the company to
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such products‚ the penetration is low but potential is high taking into account the increasing literacy and media reach. The segment commands a high brand loyalty. Competition comes in the name of Stayfree and Carefree from Johnson & Johnson and Kotex and Secure from KimberleyClark-HLL and many other brands such as she‚ libresse from house of godrej etc .P&G has brought out lot of variants in this product trying to expand and create some waves in the market which is otherwise a dull market. Whisper
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Hindustan Unilever Limited (HUL) (BSE: HUL) is India’s largest fast moving consumer goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13‚000 crores[citation needed]. HUL is also one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of
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The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups.[2] The company is best known for its flagship product Coca-Cola‚ invented in 1886 by pharmacist John Stith Pemberton in Columbus‚ Georgia.[3] The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more
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Greenwashing It is now popular to be environmentally conscious in American society. It is completely acknowledged by the populace that oil will‚ indeed‚ run out within a lifetime‚ leaving a demand for a different kind of energy source. Hybrid cars‚ such as the Prius are now mainstream‚ recycling is day-to-day‚ finding organic fruits‚ vegetables‚ and meat is as easy as walking to the nearest grocery store‚ and using plastic bags has been deemed unacceptable. Global warming‚ while debated and questioned
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The Shot Heard ‘Round the World (War I) On summer day‚ June 28th‚ 1914‚ Archduke Franz Ferdinand of Austria-Hungary was riding in a car‚ driving through Sarajevo‚ trying to show himself to the Serbian people. A terrorist group had created plans to assassinate Ferdinand and at first they failed. However‚ Ferdinand coincidentally ended up right next to the sandwich shop that Gavrilo Princip‚ one of the designated assassins‚ was eating at. Princip was quick to grasp the opportunity and he
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Executive Summary This report states all the main issues Kimberly Clark faced and benefits they got from the merger with Scott Company. An analysis has been performed about the importance of this merger in consumer care product line and recommendations on how to improve on its decision making process and efficient planning are mentioned A detail analysis was performed on the external factors which affected this merger. Legal/political‚ technological and economical factors are a few to mention
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