A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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Hotel manager: Job description A hotel manager is responsible for the day-to-day management of a hotel and its staff. They have commercial accountability for budgeting and financial management‚ planning‚ organizing and directing all hotel services‚ including front-of-house (reception‚ concierge‚ and reservations)‚ food and beverage operations and housekeeping. In larger hotels‚ managers often have a specific remit (guest services‚ accounting‚ and marketing) and make up a general management team
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Practices and Theories‚ Vol. 2‚ No. 1‚ 2012 (January)‚ e-ISSN 2247 – 7225 www.ijept.org Current and Future Trends in Tourism and Hospitality. The Case of Greece by Soultana (Tania) Kapiki Alexander Technological Educational Institute of Thessaloniki tkapiki@tour.teithe.gr Abstract. This paper identifies some of the current and future trends affecting the tourism and hospitality industry‚ including globalisation‚ guests’ safety and security‚ the importance of offering outstanding services‚ the
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W Hotels W Hotels is Starwood’s luxury lifestyle / boutique hotel brand. Marketed towards a younger general crowd‚ the hotel brand was launched in 1998 with its first property‚ W New York‚ opening at 541 Lexington Avenue. The brand has since expanded internationally with properties opening first in Mexico City‚ Seoul‚ and Istanbul. The brand’s first resort property is W Maldives Retreat & Spa. The group has now 52 hotels all over the world‚ also in countries like Taiwan or Chili. In order
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I must write a persuasive writing.about these;the background is ten years ago you started working as clerk for the dmd medical supplies.six month ago ‚liz‚the human resourec director‚promoted you to office manager.you manage two employees jackand ruth.your office provides secretarial support for the 4 members of the excutive team.2 years ago liz assigned jack to support ralph and jessica.ruth was assigned to samuel and frank.the work flow was equally balanced.youve noticed that in the last3 month
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Purchase a premier hotel brands internationally: Change to Marriott brand or Maintain brand as an operating subsidiary? Why to rebrand - • Name might not be doing justice to the overall experience. Making such a change is especially important when a hospitality property has lost effectiveness in serving its market. The previous brand might not be providing service so there can be misperception about the Marriott brand • Rebranding might help to reposition the hotel and properly brand it.
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QUALITY IN HOTEL SERVICE: THE CASE OF THREE STAR HOTELS IN DA NANG VIETNAM *** ABSTRACT Nowadays‚ “service quality” is mentioned a lot when hoteliers and marketers discuss about how to improve a hotel’s competition capabilities. Many researchers figure out that customer use five dimensions to judge service quality of a hotel – tangibles‚ reliability‚ responsiveness‚ assurance‚ empathy. The gap between expected and perceived service is a measure of service quality. The fact that hotels and resorts
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TOURISM INDUSTRY PRACTICES: HOTEL AND RESORT (300 HOURS) A narrative report presented to the faculty of College of Hospitality Management and Tourism Palawan State University Puerto Princesa City In Partial Fulfillment of the Requirements for The Degree of Bachelor of Science In Tourism By Frances Olive A. Figueroa Fernandez St. Bgy.Milagrosa Puerto Princesa City Palawan‚ 5300 Philippines Mobile #: 0909-7384-901 E-Mail: francesolivefigueroa@gmail.com FRANCES OLIVE A. FIGUEROA Affiliation
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GINGER HOTELS: PRICING MIX AND STRATEGIES AND THEIR EFFECTIVENESS (In assistance with Dr. Avinash Kapoor) BY: ROHIT SHARMA 11P161 S.P. KALYAN 11P162 SANCHIT VERMA 11P163 SAURABH MANDHANYA 11P164 No. of words: 7029 SHAFALI SUBRAMANIAN 11P165 EXECUTIVE SUMMARY Our study has been conducted on the ‘Pricing strategies employed by Ginger Hotels‚ India and their effectiveness’ in order to identify the different pricing method that are
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Key operations questions Chapter 1 Operations management ➤ What is operations management? ➤ Why is operations management important in all types of organization? ➤ What is the input–transformation– output process? ➤ What is the process hierarchy? ➤ How do operations processes have different characteristics? ➤ What are the activities of operations management? Chapter 2 Operations performance ➤ Why is operations performance important in any organization? ➤ How does the operations function incorporate
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