Sciences (IJFPSS) ISSN:2231-9484 IJFPSS‚ Vol 3‚ No.4‚ pp. 63-70 ‚Dec ‚ 2013 DOI:10.14331/ijfpss.2013.330037 http://dx.doi.org/10.14331/ijfpss.2013.330037 S. Khani The Relationship of Appliance Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty and Brand Equity in the Mobile Phone Industry Sajad Khani*1‚ Seyyed Mahdi Imanikhah2‚ Hamed Gheysari3‚ Seyyed Saadat Kamali4‚ Tahereh Ghorbanzadeh5 1 Faculty of Management‚ Allameh Tabatabaei University‚ Tehran‚ Iran 2 Faculty of Management‚ Payam-e-Noor
Premium Brand Personality psychology Big Five personality traits
marketers for your company. Win loyalty‚ therefore‚ and profits will follow as night follows day. Certainly that’s what CRM software vendors--and the armies of consultants who help install their systems--are claiming. And it seems that many business executives agree. Corporate expenditures on loyalty initiatives are booming: The top 16 retailers in Europe‚ for example‚ collectively spent more than $1 billion in 2000. Indeed‚ for the last ten years‚ the gospel of customer loyalty has been repeated so often
Premium Profit Marketing Loyalty program
there are characters who are honored and characters who are a disgrace based on their actions in the story. Eteocles is a person that deserves to be honored as he was a courageous and determined person in the story. He showed full responsibility and loyalty towards Creon and the City of Thebes. Even though it was brother that went against him‚ Eteocles fought him back in order to protect his country and the people from any violence or harm. Eteocles was considered a hero because he risked his life from
Premium Oedipus Sophocles Creon
Loyalty defined means faithfulness to one’s friends‚ country‚ ideals‚ etc. What should one do when these loyalties conflict with one another? One would have to choose. A choice that can make or break a man‚ which I believe broke many men in the play Julius Caesar. One did not know who was friend or foe. One’s dearest friends actually your foes? Not possible‚ is it? Yes‚ it is. That is the story of Julius Caesar. Julius Caesar‚ a great‚ noble man. A man for his country
Premium Roman Republic Augustus Julius Caesar
Beowulf is a poem that represents loyalty. Beowulf’s author was an unknown Anglo-Saxon poet. Beowulf tells the story of the main character Beowulf‚ who was the bravest soldier of Geatland. The story is based on narrating the heroic achievements of Beowulf the victories over Grendel‚ Grendel’s mother‚ and a dragon. Grendel was a powerful monster that threatened Hrothgar’s kingdom. Beowulf is a warrior that decides to help Hrothgar by killing the beast that has been menacing Herot. Beowulf is accepted
Premium Beowulf Grendel Hero
Groupon – Reichheld’s loyalty model PROBLEM STATEMENT: Groupon’s consumer (end-user) value proposition of deep discounts on goods and services is attracting bargain shoppers who are inherently disloyal to the Merchant businesses offering the coupons. HYPOTHESIS: Groupon’s should change their strategy by offering fewer one-time discounts and put an emphasis on long-term value for repeat customers ANALYSIS PLAN / SOLUTION APPROACH: Reichheld’s loyalty model together with the Value Disciplines model
Premium Discounts and allowances Merchant Merchants
Loyalty is one of the most important qualities a man can have‚ the Anglo-Saxons possessed this quality and kept it sacred. Beowulf’s honor and loyalty saved Hrothgar country and his beloved people. "Nor have I see a mightier man-at-arms on this earth than the one standing here: unless I am mistaken ‚ he is truly noble. This is no mere hanger - on in a herds armor." (244- 251) This quote is showing the loyalty Beowulf beholds and that the people cherish so much. Beowulf stands upon others with his
Premium Beowulf Hero Grendel
Daniel Venegas’ The Adventures of Don Chipote‚ or When Parrots Breast-Feed argues that loyalty is the most important component to a friendship‚ while attributing negative traits‚ such as manipulation and dishonesty‚ as signs of a faulty friendship. The text juxtaposes Don Chipote’s friendship with Pitacio alongside Don Chipote’s friendship with Policarpo to accentuate the difference between an unhealthy friendship and a healthy friendship. Pitacio’s deceit and manipulation in lying to his friend
Premium Friendship Interpersonal relationship
ideal warrior. The play opens with a battle between the Scottish and Norweyan troops. Macbeth‚ a fierce warrior‚ “disdain(s) Fortune‚ with his brandished steel‚/ Which smoked with bloody execution” (Shakespeare 1.2.17-8). Macbeth exemplifies his loyalty to the king by bravely facing off other warriors. He is so successful in battle that the medal of his sword exudes heat. The “bloody execution” symbolizes both Macbeth’s fierceness and his respect for the king. Author L.C. Knights explores Macbeth’s
Premium Macbeth English-language films Macbeth of Scotland
Okonkwo’s and Nwoye’s Cultural Loyalty In the Novel‚ “Things Fall Apart” by Chinua Achebe Okonkwo and his culture have affected him greatly because of his great loyalty to his culture. He responded negatively to the cultural collisions that he faced and wanted to fight for their tribe. But they could not fight as when the white man showed up they changed their culture. The men in Umuofia went from being tough and strong to then being weak and soft after the white man appeared. This set up many Cultural
Premium