structure. The advertising strategy will be studied with respect to Cadbury’s business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor‚ Nestle India Limited‚ to get an understanding of where Cadbury stands. The report initially focuses on an examination of the industry environment and the product class. The report then goes on to analyse the corporate‚ marketing and advertising strategies adopted
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New India The hit-film slumdog millionaire is a well-known film about three children from the slums. Many people have watched this film‚ and although its storyline is thrilling‚ the perceptions it gives about India as a whole being poor and dirty and that everyone is a thief‚ killer or prostitute are misleading; although the slums are poor and dirty‚ not everyone in India lives in a slum. Not everyone who does live in a slum is a thief and will do anything for money‚ and many people in India are
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10-3 BSGE Humanities April 14‚ 2011 The Colonization of India The colonization of India was very slow and very subtle. Europe’s first contacts in India were made initially by the Portuguese. The Portuguese traveled there by sea and took over Indian trade and commerce. In 1492 a Papal Bull was declared‚ allowing the Portuguese to go to Kerala (May 18th
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History of Ford in India: 1907 India begins selling the Model A 1926 Ford India is established by Ford of Canada 1935 Indian government officials ask Henry Ford to consider building a car manufacturing plant in Bombay 1941 Mahatma Gandhi sends spinning wheel‚ the symbol of India’s economic independence‚ to Henry Ford. 1954 Ford India operations cease. 1969 Ford re-enters India in a joint venture with Escorts Ltd. to produce tractors. 1991 Ford ceases tractor operations. Ford establishes Climate
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Viagra in India Abstract: This case is about Pfizer’s launch of its popular drug‚ Viagra‚ in India. Viagra was first launched in the US‚ in 1998‚ with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India with a view
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customs‚ precedents and legislative law have validity of law. The Constitution of India is the supreme legal document of the country. There are various levels of judiciary in India — different types of courts‚ each with varying powers depending on the tier and jurisdiction bestowed upon them. They form a strict hierarchy of importance‚ in line with the order of the courts in which they sit‚ with the Supreme Court of India at the top‚ followed by High Courts of respective states with district judges sitting
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! Dear Reader‚ It gives me immense pleasure to introduce you to the Centre for WTO Studies‚ coinciding with the inaugural issue of our new bimonthly newsletter: “ India‚ WTO and Trade Issues”. The Centre for WTO Studies – WTO Centre in its shorter form – has indeed been functioning since November 2002 in the Indian Institute of Foreign Trade with the objective of providing research and analytical support to the Department of Commerce in the Ministry of Commerce and Industry on identified issues
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Strategic Marketing Plan for IKEA who are focusing on greater growth and development of the ‘middle class market’ in India IKEA GROUP Ikea is a Dutch worldwide company native Sweden specialized in the retails furniture. The company has been created in 1943 in Almhult (Sweden) at the vision is ‘’ To create better everyday life for many people” IKEA selling ready to assemble furniture. They have 338 store in the world in 41 country‚ in 2011 the group
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SEZ IN INDIA ....................................................................................4 2 SEZ LOCATIONS IN INDIA …………………………………….…...…………….6 3 SPECIAL ECONOMIC ZONES IN INDIA…...……………………………………..7 4 APPROVAL MECHANISM AND ADMINISTRATIVE SET UP OF SEZS……...10 5 INCENTIVE/ FACILITIES ……................................................................................11 6 ADVANTAGES OF SEZ UNITS IN INDIA………………………………………
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Russia 1 1. Brief profile - RUSSIA Background: Repeated devastating defeats of the Russian army in World War I led to widespread rioting in the major cities of the Russian Empire and to the overthrow in 1917 of the 300-year old Romanov Dynasty. The Communists under Vladimir LENIN seized power soon after and formed the USSR. The brutal rule of Josef STALIN (1928-53) strengthened Russian dominance of the Soviet Union at a cost of tens of millions of lives. The Soviet economy and society stagnated
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