and Forum. Retrieved from http://www.12manage.com/methods_mintzberg_configurations.html Elder‚ S. D.‚ Lister‚ J.‚ & Dauvergne‚ P. (2014). Big retail and sustainable coffee: A new development studies research agenda It ’s Not About the Coffee: Leadership Principles From a Life at Starbucks. (2010). Journal for Quality & Participation‚ 33(1)‚ 20. Mind Tools Ltd (2014). Mintzberg ’s Organizational Configurations - Strategy Skills Training from MindTools.com. Retrieved from ttp://www.mindtools.com/pages/article/newSTR_54
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in more than 50 countries such as the United States‚ Canada‚ the United Kingdom‚ and China. In 1982‚ Howard Schultz joined the Starbucks as Director of Retail Operations and Marketing‚ and advised that the company should sell coffee and espresso drinks in addition to its current product lines of the whole bean coffee‚ leaf teas‚ and spices. As Starbucks began to expand rapidly in the 1990s‚ Schultz‚ the chairman and CEO of Starbucks‚ stated what continues to be Starbucks’ corporate mission statement
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Overview of Starbucks Coffee Company SENIOR MANAGEMENT TEAM Howard Schultz Chairman‚ President and Chief Executive Officer Cliff Burrows President‚ Starbucks Coffee U.S. Martin P. Coles President‚ Starbucks Coffee International Arthur Rubinfeld President‚ Global Development MISSION STATEMENT To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. GUIDING PRINCIPLES • Provide a great
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Starbucks. There has to be a marriage of the companies in order to do business. Financially this affects Starbucks in that if a company they do business with does something wrong or acts unethically it falls back on the Starbucks brand. Howard Schultz summed it up nicely when he said‚ “We remain highly respectful of the culture and traditions of the countries in which we do business. We recognize that our success is not an entitlement‚ and we must continue to earn the trust and respect of customers
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The Australian. (2008). Starbucks posts loss‚ cuts outlook. Retrieved September 15‚ 2010‚ from http://www.theaustralian.com.au/business/starbucks-posts-loss-cuts-outlook/story-e6frgajx-1111117068163 The Australian. (2008). Weak coffee and large debt stir Starbucks’ troubles in Australia. Retrieved September 15‚ 2010‚ from http://www.theaustralian.com.au/news/coffee-debt-stir-starbucks-troubles/story-e6frg6no-1111117065025 Chang‚ W. J. and Huang‚ T. C. (2005)‚ Relationship
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Section 1 Presents some good guidelines for preparing cases in general. This information will help you prepare your group case to present to the class as well. Section 2 Describes specific questions that must be addressed in the course of your group presentation. Section 1 GUIDE TO CASE ANALYSIS Preparing a Case for Class Discussion If this is your first experience with the case method‚ you may have to reorient your study habits. Unlike lecture courses where you can get by without preparing intensively
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while expanding globally and also focus on solutions for the same. * Several studies conducted‚ some are mentioned below: Starbucks Corporation: Competing in a Global Market by UW Business School Starbucks’ International Operations by Howard Schultz and Mitchell J. Speiser What Are Some Challenges That Firms Face for International Marketing? By Brian Hill‚ Demand Media What risks do organizations face when engaging in international finance activities? By Nicola Sargeant Explain the risk
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Background Managed by the popular management team which is known as H20‚ Howard Schultz (CEO‚ Global Strategist)‚ Howard Behar (Head of North America Operations‚ and Orien Smith (CEO)‚ Starbucks‚ based in Washington‚ has grew rapidly since they started the business in the early 80s in Seattle to one of the largest chains of coffee brewer in the world. Ever since it went public in the 1991‚ Starbucks has expanded enormously and as for 2012‚ Starbucks own 12‚936 outlets solely in the United
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STARBUCKS Identify company’s identity and image being communicating to its customers. Company - Mission statement: « Our mission: to inspire and nurture the human spirit – one person‚ one cup and one neighbourhood at a time » * The store is the biggest and leading coffee shop/retailer in the world‚ with over 16‚000 stores worldwide. The corporate identity is known worldwide. * The company is known for great coffee‚ lots of choices and being fast but not for cheap coffee With
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Timeline Chronological order of major events in the Starbucks vs. Ethiopia dispute over coffee names 2004: Starbucks filed application to register “Shirkina Sun-Dried Sidamo” trademark. Ethiopia asked Starbucks to drop its application because the country is preparing to register the names Sidamo and Harar; Starbucks refused to talk 2005 March : The Government of Ethiopia filed applications with USPTO to trademark Harrar‚ Harar‚ Sidamo and Yirgacheffe 2006*: NCA filed a letter of protest asking Ethiopia’s
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