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Overview of Starbucks Coffee Company

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Overview of Starbucks Coffee Company
Overview of Starbucks Coffee Company

SENIOR MANAGEMENT TEAM
Howard Schultz
Chairman, President and Chief Executive Officer Cliff Burrows
President, Starbucks Coffee U.S. Martin P. Coles
President, Starbucks Coffee International Arthur Rubinfeld
President, Global Development

MISSION STATEMENT
To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

GUIDING PRINCIPLES
• Provide a great work environment and treat each other with respect and dignity.
• Embrace diversity as an essential component in the way we do business.
• Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
• Develop enthusiastically satisfied customers all of the time.
• Contribute positively to our communities and our environment.
• Recognize that profitability is essential to our future success.

Starbucks business model is brand building without huge ad spending growth without the loss of control that franchising can bring.

Starbucks Income Statement 2008 2007 2006
Revenue ($ mil.) 10,383.0 9,411.5 7,786.9
Gross Profit ($ mil.) 5,737.7 5,412.4 4,608.2
Operating Income ($ mil.) 512.9 -- --
Total Net Income ($ mil.) 315.5 672.6 581.5
Diluted EPS (Net Income) 0.43 0.87 0.71
(Courtesy of TD Ameritrade ®)

Achievements

• Rated #1 Best Coffee Best Coffee in the Fast Food and Quick Refreshment categories and as the #1 Most Popular Quick Refreshment Chain. Zagat Survey® rates and reviews companies based on thousands of opinions and are recognized as a leading source for consumer information.
• Ranked # 9 out of 100 Best Corporate Citizens by Business Ethics
• One of Fortune Magazines “100 Companies To Work For” List in 2009.
• Certified “Age-Friendly” by RetirementJobs.com (a search engine designed for retirees over the age of 50).
• Selected as one of Ethisphere.com 2009 World’s Most Ethical Companies List


Cited: Blumenthal, Karen. Grande Expectations. New York: Crown Publishing Group, 2007. Starbucks Corporation. Fiscal 2008 Annual Report. Starbucks Corporation, 2008 “Starbucks Rated #1 in Fast Food Coffee and Quick Refreshment Categories” .Zagat Survey
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