Marketing Planning Florin Andrei Stancu ID: 20698 KFC Case Study Introduction KFC (Kentucky Fried Chicken) is one of the most popular and widely spread fast food chain spread across various countries. KFC has established in market as a specialist in fried chicken. Headquartered in Louisville‚ Kentucky‚ US‚ KFC today is world’s second largest fast food chain after McDonalds with presence in several countries. As of December 2012‚ KFC had more than 18‚000 outlets spread
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at Spangles. It is a quality burger restaurant camouflaged as a fast food experience. The staff is courteous‚ friendly and helpful. The food is good. I also like the vinegar and salt seasoned French fries. I miss them all already." (Trip advisor) Although Spangles has local multiple Kansas restaurants the taste is international. One more consumer Bruce G from Morecambe‚ United Kingdom reports‚ "Don’t be put off by the name‚ this is a great place to eat the best burgers that I have had. So many examples
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McDonalds Case Study Introduction McDonald’s is the most famous and well-known fast-food company in the world. It was started by Dick and Mac McDonald’s in 1940. Their concept of the restaurant was based on speed and therefore called ‘Speedee Service System’ in 1948‚ which in today’s times is known as the fast food concept (Wikipedia‚ 2009). McDonald’s serves fast food to approximately 47 million people in more than 30‚000 restaurants located in 121 countries (Bized‚ 2009). The product offering has
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1 EXECUTIVE SUMMARY This case study is to research the factors that affect or have influence on McDonalds. Before the company’s’ analysed this report will give an overview of McDonalds background and history. The mega environment and task environment of the company will be discussed in this research. Furthermore McDonalds current leader‚ Jim Skinners’ leadership skills will be discussed. 2 INTRODUCTION TO McDonalds The long journey of McDonalds started when two brothers Dick & Mac McDonalds
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INTRODUCTION McDonald’s was first established in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald and it is the world’s largest chain of hamburger fast food restaurants with serving around 68 million customers daily in 119 countries. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee". In 1967‚ Speedee was replaced become trademark on a clown shaped man having puffed out costume legs. Early 1980‚ McDonald’s
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Starbucks Case "We built the Starbucks brand first with our people‚ not with consumer- the opposite approach from that of the crackers and cereal companies." Howard Schultz Starbucks Chairman& Visionary This case is about Starbuks international Expansion in Indian market * Corporate Governance Corporate governance: the relationship among the board of directors‚ top management and shareholders in determining the direction and performance of the corporation As part of the Starbucks
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Brief Summary of Key Issues McDonald’s Corporation emerged as the world’s largest chain of hamburger fast food restaurants‚ serving 119 countries; it has become an icon in the fast food industry. Competitors (such as: Burger King Corporation‚ Subway‚ Starbucks‚ Wendy’s/Arby’s Group‚ and YUM Foods)‚ struggle due to McDonald’s heavy caliber presence‚ in fact‚ due to its presence‚ McDonald’s does not have any real competitors. Therefore‚ McDonald’s presence reflects the following issues: food quality
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McDonald’s was making waves in the United States and Mr. Tan added the famous hamburger and hotdog sandwiches to keep up with the changing taste and lifestyle of customers. Jollibee became the fast-food place to go to with its uniquely- flavored Filipino burgers‚ chicken and sweetish spaghetti. Despite the Tan Brothers’ conservative background their drive to innovative led them to hire an equally driven people that would help their business a giant in the Philippine fast food Industry. Two decades later
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McDonalds Case Assignment for Marketing Sheridan College S.W.O.T Analysis: Strengths: * McDonalds is the largest restaurant organization in the world * Operates over 35‚000 restaurants in more than 100 countries on six continents * Recognized well by people around the world * Well respected brand * Good in restaurant operations‚ real estate‚ retailing‚ marketing and franchising * Affordable food prices * Good marketing strategies * Sales are growing frequently
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Case II Marketing “McDonald’s: is China Lovin it” 1. What are the general environmental forces that could influence or have influenced McDonald’s development in China? a. Demographic Environment • There was massive urbanization in China‚ captured in graphic bellow: (Opportunities) [pic] • In China there was significant economic growth‚ which reflected from per capita annual income growth. (opportunities) [pic] • Affluence people in China was increasing (opportunities)
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