Southwest Airlines is one of the most well-known and recognized names in the airline industry today. Known for its inexpensive‚ yet efficient flights‚ Southwest has set a business model that many airlines attempt to imitate. In 1971‚ Rollin King and Herb Kelleher joined to create a unique airline company. At the roots‚ their idea was to provide people with an airline who was the cheapest‚ got their passengers to their destination on time‚ and gave good service on the way. That first year‚ Southwest Airlines
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com/htm/popups/sustain_commit2.html [Accessed on 5th December 2005] Phalpher‚ R. (1999) Sustaining Organizational Change. Engineering Dimensions [online].Available from:http://www.peo.on.ca/publifications/Dimensions/marapr9s/manage.pdf [Accessed on 5th December 2005] Kelleher‚ K Ackley‚ D. (1999) Change for the Better - How Communicators Can Make Change Work.Strategic Communication Management [online]. Available from:http://www.dennisackley.com/pdf/communicating_change.pdf [Accessed on 3rd December 2005] Croft‚ L. and
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Industry Analysis Case Study B: Southwest Airlines Strategy (Captain Marvel) The Success of the Southwest Airlines Strategy Whiteboard • “How successful has Southwest’s strategy been?” o Southwest market cap > total of all other airlines § By being UNIQUE! Notes • • Southwest has been the only consistently profitable airline since deregulation‚ and it has implemented none of the standard tactics. If the answer to its success is not the industry‚ it must be the strategy. Industry
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Leadership of Southwest Airlines Southwest Airlines is often a modeled by other companies for its organizational structure. Organizations that have an effective management team are successful in developing a strong organizational culture‚ utilizing managerial controls‚ and leveraging diversity. Effective management teams are developed by cultivating leadership skills in those that supervise the company’s associates. Organizations want managers that can motivate their associates to achieve the
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contract withstock options in lieu of guaranteed pay increases over the first five years of the contract. In 1974‚Southwest was the first airline to introduce employee profit sharing. Through the plan‚ employeesowned about 10% of the company’s stock. Herb Kelleher summed up the Southwest culture and commitment to employees: We don’t use things like TQM. It’s just a lot of people taking pride in what they’re doing….Youhave to recognize that people are still the most important. How you treat them determineshow
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Benchmarking: A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today ’s competitive marketplace‚ all firms are seeking ways to improve their overall performance. One such method of improvement‚ recently adopted by many firms‚ is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis‚ managers determine the firm ’s critical processes and outputs‚ baseline those processes‚ then compare the performance of each
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anomaly in criminology and a puzzle for law enforcement. These are the ’quiet killers’‚ every bit as lethal as their male counterparts‚ but we are seldom aware of one in our midst because of their low visibility. Most female crime is hidden. Kelleher & Kelleher (1998) argue that female serial killers are more successful‚ careful‚ precise‚ methodical‚ and quiet in committing their crimes. They examined 100 cases since 1900 and found an average duration of 8 years before being caught -- double that of
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Southwest Airlines SWOT & PEST Analyses Xavier Quarterman 10/9/2012 Southwest Airlines Southwest Airlines is an air travel company that was started in 1971 by two men‚ Rollin King and Herb Kelleher (Russell 2005). Their goal was to combine airline travel with low cost and a sense of fun‚ today that goal has grown into one of the world’s richest and most profitable airlines today. But as with any business it is necessary to formulate strategies that can help the company stay on track of achieving
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their destination on time‚ make sure they have a good experience‚ and charge fares competitive with travel by automobile. • Target market : Business Travelers and Price-sensitive leisure travelers 4 Southwest Airlines Leadership 1981| Herb Kelleher • Principal : Employee comes first • Becoming the market share leader In domestic air travel 2001-2008| Colleen Barret • Principal : to ensure the employee felt good on what they’re doing and felt empowered • The first women appointed as a CEO
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Diego Rodriguez‚ Deema Alomar‚ Seungyeon lee 10/05/09 Case Analysis Southwest Airline final draft Jennifer Uhler BPE reading‚ writing research Background Summary Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and transportation service. This company has 35‚499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwest’s principal values are: Providing low-fare and
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