Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Currently the company employees over 30‚000 people and its global operations have reached 86 countries. Nestlé’s main competitors are other packed food manufacturers such as Unilever‚ Kraft Foods‚ Cadbury Schweppes‚ Hershey Foods and GROUPE DANONE.(1) Products Nestle manufactures a range of consumers goods. • Baby foods e.g. Cerelac‚ Nestum • Bottled water e.g. Nestle Pure life • Cereals e.g. Chocapic • Chocolate & confectionery e.g. Aero • Coffee e.g. Nescafe
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The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Our product is composed of very healthy essential ingredients which is: Flan Is a sweet custard made with eggs and milk and often served with a caramel sauce.. it also contain certain vitamins and minerals Yams It is a root vegetable. Provide a very good source of potassium and fiber
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Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
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Product and service marketing are highly related. Take the success of a company like Apple‚ for example. The technology giant operates nearly 400 retail stores‚ employs more than 42‚000 people and hosts more than a million visitors each day. In 2012‚ Apple’s retail operations generated nearly $19 billion. Furthermore‚ it’s estimated that Apple’s Fifth Avenue store generates more than $35‚000 per square foot‚ making it the highest grossing retailer in New York – ever. Those statistics reinforce the
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PRICING STRATEGY - CANNIBALISM AND NEW PRODUCT DEVELOPMENT – R. A. KERIN M. G. HARVEY J. T. ROTHE 1. My choice I have chosen to work on this topic for these reasons. For many years now‚ and mostly because of the economic crisis‚ a lot of« premium » and mid-range brands have to compete against low-cost ones. In order to do this‚ some of these companies decided to launch low-cost brands to bring back lost customers. But I have already learned that this strategy can sometimes become
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Product Pricing Component ECO/561 Product Pricing Component Consumers choose goods and services that are a representation of the wants and needs. Companies produce goods and services according to the immediate needs of the customers in hopes to increase profits by retaining current customers and gaining new customers. Managers focus on designing products and services that make the product. Components of product pricing include the core benefits of the product to consumers‚ the actual product
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long-term strategic and financial objectives? It’s implementation efforts? What challenges might the new strategy present to Avon’s top management team? What risks do you see? Andrea Jung has done an exceptional job of identifying the problems of Avon Products‚ Inc‚ developing a strategic vision‚ and outlining a plan to clearly communicate and meet the goals and objectives of the vision. She undoubtedly recognized the various areas within the company that were in dire need of improvement‚ in order to boost
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