"Apple Store" Essays and Research Papers

Apple Store

Abstract The branded environment of Apple has made Apple a major leader in the selling of high priced, high quality technology. The engineers and designers associated with Apple have created a recognizable icon which is repeated differently throughout the many Apple stores. This recognizable icon is the glass staircases which show the innovation and forward moving design ideas of the Apple Company. The Apple stores have a futuristic environment which tends to the customers every need. In designing...

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Apple case study

bargaining power. Bargaining power of buyers The large array of Pcs, smart phones and tablets has created a lot ofpower at the hands of the consumers. However, once the initial purchase has been made, brand loyalty may begin to formulate. The Apple store offered on many platforms is not transferable to another brand, which may be deemed as a high exit costs. Although at first analysis it may seem that the consumer has a large array, their choices are restricted temporarily as often the products...

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TITLE APPLE AND SAMSUNG: A REPORT ON THEIR ENVIRONMENTAL POLICIES by Quach Huu Nghia (2664832) 1. INTRODUCTION Apple and Samsung are the top electronic manufacturing companies in the world today. A huge amount of electronic devices has been produced by two companies such as MP3 player, mobile phone, computer and TV. This has caused problems on environmental issues. 1.1. Background Due to the increasing demand of high tech gadgets, the two companies need to improve number of their production...

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Apple Store

their staff. Task 1 Apple Inc. is a global corporation with its headquarters based in Cupertino, California. Steve Jobs, Steve Wozniak and Ronald Wayne established the company in 1976. It is well known for designing and developing computer software and hardware, mobile devices and cloud services. It is best known for the Macintosh computers, which include the iMac, MacBook Pro, and Mac Pro line, the iPhone and iPad and online services such as the App Store, the iTunes store that was revolutionary...

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The Secret of Apple Stores: Retail Experience

Apple Stores Name: Institution: The Secrets of Apple Stores: Retail Experience V.s Design Architect Any successful company has a set of factors that get it to a level that other companies aim to be at. This company has not only flourished in designing the best mobile smartphone handsets, but other hand held and personal computer devices that have changed the world. The company’s success is also associated with its management and leadership which has promoted its public image...

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Negative Words Are Forbidden

Apple customer service How to Define the Importance & Benefits of Customer Service: Customer service refers to the process of providing a customer with the proper attention, benefits, and information regarding a particular product. Customer service is important and beneficial because it demonstrates the good attributes of the company, encourages the customer to return to the store, and allows other customers to want to purchase a product at that store. In order to define the importance and benefits...

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Chris Final Paper

Theory and Practice PHL/716 Dr. Katherine Downey January 2, 2015 Shaping Personal Epistemology Achieving a balance between consumer relations and employee retention is paramount to the overall success of a company’s sales force in multiple areas. Apple Inc. uses a specific philosophy that has been developed for their retail branch since the division started in 2001. Apple’s philosophical approach to consumer relationships is fundamentally different than its relationship with employees. There is a...

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Best Buy Situation Analysis

Best Buy Inc. is a United States based multinational organization that operates as a consumer electronics retail store. It was founded in Richfield Minnesota in 1966 originally under the name Sound of Music Inc. The name was changed in 1986 in order to focus on consumer electronics. Best buy conducts business activities in retail stores, online, and call centers. It has 1,968 stores worldwide located in the United States, Canada, China, Puerto Rico, and Mexico. In general, the company specializes...

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The World of Marketing 2.3 2.4 2.6

service to their products to be more competitive. The result is that it is competition in each country or destination on the whole chain – product and services added. 3A) why do some people forget that retail stores are service business? I think some or maybe many, se retail stores as a one-time shopping experience. They buy a specific product and do not think about the services added, and the customer service that often is included. This will of course vary due to the type of product or service...

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Research Paper

Airlines as an airline reservation clerk. She quickly took advantage of the discounted flights she was able to receive and flew to London every opportunity she got. In London, she was able to study the fashion styles she saw on the streets and in stores learning about the mod fashions that was seen everywhere. She then decided to bring the fashion she saw in Europe back to New York, opening up a small shop with her husband at the time in 1969. She then began to create her own designs inspired by...

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Direct Marketing, Electronic Media. These forms are all used to reach out to an audience to help promote a product or service. Below, I have prepared an overview of Apple Inc.’s IMC strategy. Advertising Apple Inc. has an impressive image to uphold and their advertisements certainly add more value to the product itself. Since Apple Inc. is an electronic technology company their advertising campaigns deal heavily with Internet mediums and television commercials. My personal favorite are the “Mac...

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Total Rewards System Proposal

Rewards System Proposal Organization Overview This paper will discuss the total rewards program for Apple Inc. This company is a technology company that produces cutting edge computers, smart phones, tablets and portable music players. Apple Retail has been in existence since 2001 and now has 365 stores world wide with over ninety thousand employees in thirty nine countries. Apple Retail enables customers to touch and feel the products and work with knowledgeable sales associates to ensure...

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Apple Store: Provides May Services And Products

Apple The picture that will be analyzed throughout this paper is of an Apple store that is completely full of people. As a person views this picture, it is obvious that there are a lot of people there, either waiting or standing at a Mac, iPod, or iPad. The reason that this is significant is because this happens daily, depending on location. Apple is a company that has been around since the 1970’s, but has become very popular within the last 5-10 years. A person may ask why people would want...

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 Apple Inc. has long been a leader in the consumer electronics industry. Apple’s success has lead to fierce rivalries from competitors wanting a piece of the growing industry. Two of Apple’s most notable rivalries are with Samsung and Google. It is worth noting that for the majority of Apple’s existence, Microsoft had been seen as their biggest competitor. Although Microsoft is still a competitor, Samsung and Google’s successful entry into mobile consumer electronics has left Microsoft lagging...

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Apple Strategy

central to making Apple Inc. a global success: Analysing how these strategies were so pivotal to their success. Apple Inc. made Apple brand and used it to establish an ‘Apple empire’, which accounted for many highly competitive markets, including the Smart Phone market, such as Apple IPhone. Consumer Electronics market with products, such as the Itouch and Tablet PC (personal computer) market, for instance, the Macbook Air. According to Chzain, Apple maintains more than 360 retail stores and it employs...

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Apple Strategy

{draw:g} {draw:g} {draw:g} Internal Analysis _Mission Statement : Apple is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings._ Resources Apple and innovation has almost been synonymous. Apple’s has been through many ups and few downs in its life and this trend brings out clearly its...

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Apple 2008

three parts, it concentrates mainly on stating the problems that Apple is facing and analyzing the facts that are attributed to the problems. In the recommendation part, it illustrated pointed recommendations toward the problems. Specifically, they are recommendations about how to retain Apple’s innovative advantages and how to keep its products specificity. From another perspective, it also contains recommendations that help Apple solve the problem of “gray market.” Problem Statement: At first...

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Apple Inc

Apple Inc. Beginning in 1976, but really exploding over the last decade, Apple Inc. has become a well-respected, well recognized, and profitable company. By looking at the many facets of the company we are able to see what made this a competitive, successful, and thriving company today. According to Apple’s mission statement, “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed...

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Apple Iphone

musical device called the IPod, it’s no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi...

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O2 and Apple- Marketing Experiments

. EXPERIENTIAL MARKETING: APPLE Apple Computers was in need of a new retailing strategy and a more widespread adoption of its products. The 2005 annual report mentions that “One of the goals of the retail initiative is to bring new customers to the Company and expand its installed base through sales to computer users who currently do not own a Macintosh computer and first time personal computer buyers.” As a result, Apple has undertaken store based retailing with heavy emphasis...

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Apple Case-Mgmt 321

Case: Apple | Case: Apple | MGMT-321 | | | 5/6/2011 | | Case 1: Apple’s “black card strategy,” is not unethical and just represents a business trying to use organizational behavior. “Organizational behavior is a field of study devoted to understanding, explaining, and ultimately improving the attitudes and behaviors of individuals and groups in organizations (Colquitt, Lepine, & Wesson).” “Its purpose is to build better relationships by achieving human objectives,...

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Internal Analysis Apple

case quotes Apple’s market capitalisation is approximately US $550 billion, with sales annually over $100 billion. This makes Apple the most valuable publicly traded company in the world. The share price currently stands at around $600, merely 12 years after Steve Jobs’ return to the company, where the share price was $5. Apple’s physical resources include 362 retail stores world wide, which promote sales and effective advertising. Third party manufacturing relationships are also a key aspect of Apple’s...

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Ethics of Apple

Ethical Behavior of Apple Apple was founded in 1976. Apple and its subsidiaries manufacture and design marketing mobile communication and media devices, personal computers, and portable digital music players along with related software, services, peripherals, networking solutions, and third-party digital content and applications. (nytimes.com) Ethical or unethical behavior in the workplace of Apple as a company has been up and down with some controversy. Apples ethics have been noted as being unethical...

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Apple Marketing Mix

In • Sign Up The Analysis of Apple Inc. Marketing Mix.more 397 KB International Marketing SID No: 1241835 1 TASK AINTRODUCTION The product name Apple was originated from two mutual interests‟ friends Steve Jobs andSteve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and acassette interface for listening and recording programs. Apple Inc. is mainly a special design...

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Design Thinking and Innovation at Apple

BACKGROUND: Apple has been a leader in innovation for years and has been able to achieve so by striving hard to deliver insanely great products with simplicity and sophistication. The constant need for innovation, development of unique product development strategies and their prompt execution, the presence of the visionary, Steve Jobs and their bold attitude at business experimentation formed the basis of principles at Apple. During mid-1970s, computers were mere automation devices and were not...

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Strengths and Weaknesses of Apple

Apple Company SW Analysis Abstract This paper will attempt to identify the strengths, weaknesses, of the Apple Company; a multimillion dollar technological company. There are several aspects of the Apple Company that makes it strong in the industry however there are also areas of weakness that makes the company vulnerable to its competition. This paper will outline the company’s strengths and how it dominates in this ever changing technological world. At the same time this paper will outline...

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Apple, a Socially Responsible Corporation

Apple, a Socially Responsible Corporation It is no mystery that companies exist and desire to make a profit from their product or service being offered. However, it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image, which in turn should lead to increased profits. In this class, we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki &...

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Internal & External Factors - Apple Inc.

emerge in the last three decades,” Apple has masterfully applied the four functions of management to their business strategy (Finkle and Mallin, 2011, p. 63). The first function, planning, focuses on the company’s strategy to set out and achieve their organizational goals. The technology industry is perpetually evolving to be successful Apple has to stay ahead of the curve using strategic planning to ensure that their innovative products dominate the market. Apple “stands for innovation in personal...

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Apple Value Chain Analysis

Value Chain Analysis Before making a strategic decision, it is important for Apple to understand how its activities or products create values for customers. One way to do this is to conduct a value chain analysis (VCA). VCA “refers to the idea that a company is a chain of activities for transforming inputs into outputs that customers value. The process of transforming inputs into outputs compromises a number of primary and support activities” (Hill and Jones, 2001, p.133). Each value is considered...

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Apple Inc. and Mary Kay Cosmetics

presently included? What do you think would be the implications of such shifts? (think about how cosmetics are sold through department stores or through drugstore chains, for example.) c. Within each of these distribution systems, specify the consumer’s role from a flow-absorption perspective. Contrast this with the consumer’s role when buying cosmetics from a department store or a drugstore chain. P64 Q1,2,3 2. For each of the three scenarios below, categorize the demand for bulk-breaking spatial...

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Personal Computing Market- Apple & Dell

1. Introduction This report will provide a critical insight into today’s personal computing market as well as looking into the strategies of Apple and Dell to analyse how they have become two of the leading players in the technology industry. The main body of the report will include Apple’s entry into the retail market and how they managed market innovation theory to their advantage. 2.1 Personal computing market The personal computing market is ever expanding and is expected to continue...

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Key Success Factors of Apple Inc

1. Abstract Introduction – Introducing Apple Inc. (One of the largest company in computer industry), and the meaning of Key Success Factors as well as the main objective of the Research Paper. Relation to Previous Research – By analyzing different researches, we can have a whole picture of Apple's success and see whether there have any managerial implication. Proposed Methods and Reflections – By using a questionnaire with different questions to respondents via Internet, we can analyze the data...

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Part I Business Analysis of Apple Inc.

Executive Summary Apple Incorporated is a successful enterprise that develops, markets, and manufactures many electronic devices. Personal computers, media, mobile devices and portable music players are all products known across the world within the apple culture as the Mac, iPad, iPhone, and iPod. These names are part of many households, businesses and educational divisions in various countries. The decision to invest in such a company goes far beyond the popularity of a product. One must assess...

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Apple App Store

engine, and resources in your library to learn more about Android and Apple as program delivery system for smart phones. Prepare a 300 word executive summary for Yash that describe each delivery system you identify and outline the current or likely near-term availability of each system for content providers such as PFI Apple and Android dominate the apps market as the top two app stores. In the first quarter of 2013, mobile app store accounts for 13.4 billion download and $2.2 billion was earned due...

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Norms of Apple

Diversity and Cultural Norms of Apple October 7, 2010 Diversity and Cultural of Apple As our society continues to evolve, technology has created an outbreak of shortcuts for humans to make use of each day. As our ancestors has left us with such creations as electricity, the telephone, transportation and much more, geniuses of today’s world has taken society to another level. The technology that we use today allows us to do so much...

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Apple Inc

Apple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Apple was established on April 1, 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011)( Current :Tim Cook. As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded...

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Ch 5 Kotler Apple

To present the the hardware, simply, and elegantly. How did Apple gain customer satisfaction and maintain customer loyalty? When customers sleep outside the apple stores just to be one of the first to buy an iPhone, it's very clear that Apple Inc. is a company that enjoys passionate brand loyalty, and this brand success is part of a well-thought-out plan to deliver strong and unique products, and to create an Apple culture. Apple made a revolutionary launch of its tablet, the iPad. In barely...

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Total Quality Management Apple

approach of Apple Inc. | | Submitted by: GLEEZLE ASHLEY A. BELARDOStudent no.: 10 -11077Submitted to: Professor MedinaDate: December 14, 2012 | | TABLE OF CONTENTSINTRODUCTION………………………………………………………………………3BODY/ RESEARCH…………………………………………………………………...6REFERENCES………………………………………………………………………...10 | | INTRODUCTION Apple Inc. Is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Apple Inc. Has...

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An Apple a Day

Marisa Elliot 03/01/2013 An Apple a Day What came first, the chicken or Apple? As I sit in the Hayden Library right now I spot countless students furiously typing away on Mac computers and relentlessly texting their thumbs off on iPhone’s, both products of Apple Inc. Apple is one of the most well-known companies when it comes to the making of cutting-edge technology. Apple Computer Inc. first came to be a company in 1976 when Steve Jobs and Steve Wozniak released the Apple I in Cupertino, California...

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organizational communication APPLE

a CSR initiative for public welfare, a merger etc. fall under this category. APPLE Reason for choice: My special interest in APPLE Inc, its products and its perfection brought to the customer’s desk are a few reasons that can be stated for choosing APPLE Inc, which otherwise can be exemplified by the Apple products I use and my special interest in the perfection guru, Steve Jobs. About the dream company: Apple Inc was founded by the famous Steven Paul Jobs, Steve Wozniak and Ronald Wayne on...

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Apple’s Road to Success in Japan and the World

RINGO “Apple’s road to success in Japan and the world” Apple has opened their first international retail store here in Ginza, Japan in year 2003. By the year 2011, Apple has increased the number of their retail stores to 357, 112 of them outside of the United States. Of course Apple has been expanding globally prior to opening their retail stores too. In most cases Apple products, which in the beginning were Apple personal computers (Apple I, II, III series, Lisa etc.), the company was targeting...

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Corporate Level Strategy of Apple

CORPORATE LEVEL STRATEGY OF APPLE COMPUTER INC. Low level of diversification (1976-1996) To examine what strategies have been used by Apple, we divided the period into two ages. The first age is in between 1976 until 1996 were we can observe that all the products sold by Apple were computer related. They started with Apple 1 and continuously developed their products up until the evolutionary of Macintosh. However, their development restrained only to computers, chips and software which indicates...

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Design Thinking

Case report---Design Thinking and Innovation at Apple Qi YU Q1. Why has Apple been so successful? What do you attribute it to? For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. Now researchers and business men have found more about its success. According to the case, the main reasons are showed as following. Product: 1. Technology innovation Computers...

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Indian Retail Industry and Retail Supply Chain

starting the project,we have selected the few retail chains operating in Delhi. These retail chains are similar in their product category and functioning. They even have the same targeted customer. The selected Retail Chain outlets are RELIANCE FRESH,BIG APPLE, 6TEN, and the local grocery shop in the area. The base of the research is that the supply chain function affects the satisfaction and perception of the customer. To confirm this fact, a comparative study is done among the selected retail supply chains...

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Retail Mystery Shopping Survey

1 to 5 (1 – highly satisfied to 7 – highly dissatisfied), rate the following determinants: 1. Price Of Goods 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied 2. Retail Store Ambiance 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied 5. Highly Dissatisfied 3. Attitude of Staff 1. Highly Satisfied 2. Satisfied 3. Neutral 4. Not Satisfied ...

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Product and Service Marketing Analysis

Product and service marketing are highly related. Take the success of a company like Apple, for example. The technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. In 2012, Apple’s retail operations generated nearly $19 billion. Furthermore, it’s estimated that Apple’s Fifth Avenue store generates more than $35,000 per square foot, making it the highest grossing retailer in New York – ever. Those statistics reinforce the...

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Why Invest in Apple Inc.

Why invest in Apple Inc.? Daniel A. Martinez MGT 521 March 12, 2012 Diane Hunt Wagner Abstract This paper presents a brief discussion and analysis of Apple Inc. using the Strengths, Weaknesses, Opportunities and Threats (SWOT) management model as a way of providing the reader an “at a glance” perspective prior to making a decision to invest in the firm. Some of the company’s financial figures obtained from its recently published 2011 unaudited financial reports such as the income statement...

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Operations Management Report

Operations Review By I. A. D. (Uni Of Abdn) Apple Inc. Retail Store Executive Summary This report examines an Apple Retail store from an operations management perspective while also exploring some of the company’s strategies. It points out that Apple retail stores are a special breed when compared to the competition, combining good service and retail practices, in an original way, in order to achieve success. Finally, it recommends Apple’s business model as an exemplary approach to retailing electronics...

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Analysis Apple’s Ad Campaign During London 2012

is a good example. I mainly discussed this ad in all 3 perspectives: Ethos, pathos and logos. I first give a background of it, how the ad looks like. Then I discuss it scene by scene, one character after another. Finally, I draw a conclusion that Apple should fix their campaign to keep leading in the US market. After Wednesday’s group work, I found that there are still some flaws in my essay. Most of them said that I am lack of evidences when I analyzing this commercial. So I put more evidences...

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Apple Corporation: Ethical and Social Responsibility

RUNNING head: Apple Corporation: Ethical and Social Responsibility Apple Corporation: Ethical and Social Responsibility Romeo Gamble Strayer University Apple Inc. is an American corporation that is located headquartered in in Cupertino, California that designs, develops, and sells electronics like computer software, online services, and personal computers. It’s very well known for hardware products like the Mac computers, iPods, iPhone and...

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Consumer Behaviour

Business Information Systems – Apple Inc. Apple Inc. designs, manufactures and sells a variety of electronic devices such as computers, phones and portable music players. However, they also sell a range of software’s, applications, network solutions, services, peripherals, and third-party digital content, with high street stores across the world selling their latest gadgets. Apple have many ways in which the implement information systems into their day to day works for example, delivery, websites...

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Apple Case Study

Questions: What do you think was the main reason for Ipone's success in America? ➢ Innovations ➢ Apple retail stores Emphasis on design ➢ Digital music player's success ➢ Successful marketing effort - meet the expectation - mystique ➢ Good service plan (unlimited data with direct internet aceess, visual voicemail and a host of other goodies) 4Ps: Product: Fashionable, new advantages. Promotion: Tv campaign Price: Consumer psychology Place With tough competition from...

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The Way

vision reality. Hailstrom feels most of her managers are agreeable to her face, but are deliberately moving slowly behind her back. Hailstrom is aiming to launch Lakeland Wonders into the midmarket, and is depending on a contract with a large chain store to make this happen. Lakeland Wonders will have to expand its manufacturing from U.S.-only to overseas companies. This has the potential to cause a customer backlash as well as union problems. Hailstrom's managers are cautious; Hailstrom wonders if...

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Apple's International Marketing Plan

Apple, and its iPhone are very established brand names in the smart phone industry in today’s US market. As the early leader and innovator in the smart phone market, Apple was able to stay ahead of its competitors by releasing new iPhone versions every year, and software updates whenever necessary. Expansion internationally was not as fast as domestically, thanks to heavy competition from industry giants like Nokia, the world’s biggest producer of cell phones. Currently iPhones are being sold...

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Ansoff Matrix of Apple and Value Chain

Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market-Telecom (Macs)(26) | *First mover advantage-IPods (66)*Multi-Product Strategy(20)*Diversification of apple(67) | A-FIRM INFRASTRUCTURE:- 1) Firm operates its business by 5 reportable...

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Marketing Mix of Macbook Pro

The MacBook Pro is a line of Macintosh portable computers launched for the first time in January 2006 by Apple Inc. It swapped the PowerBook G4 and after the iMac it was the second model to be announced in the Apple–Intel transition. Positioned at the high end of the MacBook family, the MacBook Pro is currently produced in three sizes: the 13, 15, and 17 inch. It’s been nearly a year since Apple revamped its MacBook Pro line. That’s a longer-than-usual gap between updates, but the new MacBook Pros...

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Apple and Consumer Behavior

evolution of the Apple under the control of Steven Jobs. He highlights how the Company came to be what it is and what drove the development of this iconic brand. He covers topics including: The advent of personal computing; Design aesthetics, Design influences, Price verses wants and needs; Computers as tools; Computers for entertainment; The Apple business model; Product innovation; Apple sustainability I will attempt to establish how the preceding topics and the success of the Apple brand correlates...

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M1 Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations

private tables and rooms for those wanting to host a children’s party there. Apple Inc.’s aim for their customers is to produce high quality long lasting up to date products along with an impeccable service for warranty. Apple produces a ray of different types of products in different shapes, sizes and colours suiting different types of people’s preference or lifestyle. For example the IPod Shuffle is the smallest Apple IPod made which a clip feature has marketed those who are very active who would...

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BUSINESS: External Business: Apple Inc. About Apple Inc.: The Apple was established in the year 1967. The founder of the Apple inc. is Steve jobs, Steve Wozniak and Ronald Wayne. Apple has built its unique brand image in electronics field. Apple is an American Corporation which manufactures the computer hardware, Software and other electronics devices for the consumer. The headquarters of the company is located in Cupertino, California. The CEO and co- founder of the Apple Steve Jobs boasts 284 retail...

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Corporate Responsibility

objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because of its size and their innovative products and services (Sanchez-Barajas, 2012). Nevertheless, innovation is what drives the sector development and the basis for the economic development. Furthermore, Apple has created about 514,000 jobs in 2011, which is an astronomical commitment to the economy (Sanchez-Barajas, 2012)...

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