pricing Always at the same level as Western Europe or make it as a mid-priced brand . Second issue was the sustainability of the different marketing strategies in Russia. Finally Procter & Gamble has to decide whether to extend its portfolio by launching Alldays or Tampax. SITUATION ANALYSIS Always is the current market leader in Russia with its premium positioning. According to the researches‚ Russian consumers have a very rational approach towards products and their decisions about the brands are
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IKEA IN RUSSIA INTRODUCTION Today‚ we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition‚ we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as
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“Assess the view that the condition of the peasantry in Russia was transformed in the period from 1855 to 1964.” The conditions of the peasantry varied within the period 1855-1964 as the rulers had different ways of dealing with the peasants. There were times when the communists treated the urban working classes far worse than the tsars did such as during the rule of Stalin. On the other hand‚ there were also occasions when the tsars carried out policies that benefited working people such as reducing
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Modern Russia: Overview Russia faced enormous problems in the 1990s. After 70 years of communism‚ with its planned economy and controlled currency‚ Russia was ill-equipped for a rapid conversion to capitalism. Factories were in poor repair and inefficient‚ and their consumer products were shoddy. Managers did not have the know-how to function in a market economy‚ nor were workers prepared for the uncertainties of the marketplace. The transportation and delivery system for the goods they produced
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same in any emerging market and all have to be considered by the possible new organisation. Russia has a reputation for organised crime and corruption which has long been an issue for any investors. There are very strict laws in Russia to do with mode of entry and so the country usually prefers to trade with its former Soviet allies. Potential tourists could be eliminated from entering Russia due to the strict rules on visas for all tourists entering the country. There are a number of
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Russia also officially known as the Russian Federation is a country in northern Eurasia. It is a federal semi-presidential republic. At 17‚075‚400 square kilometres (6‚592‚800 sq mi)‚ Russia is the largest country in the world‚ covering more than one-eighth of the Earth’s inhabited land area. Russia is also the world’s ninth most populous nationwith nearly 144 million people as of 2015. Culture Russian culture has a long and rich cultural history‚ steeped in literature‚ ballet‚ painting and classical
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SOCIALISM IN RUSSIA Socialism has its origins in the French Revolution of 1789 and the changes brought about by the Industrial Revolution‚ although it has precedents in earlier movements and ideas. The Communist Manifesto was written by Karl Marx and Friedrich Engels in 1848 just before the Revolutions of 1848 swept Europe‚ expressing what they termed ’scientific socialism’. In the last third of the 19th century in Europe social democratic parties arose in Europe drawing mainly from Marxism. The
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Adolfo Hinojosa Strategic Management September 9‚ 2014 Ikea and Russia: Corruption and Sound Business Attempting to do business in Russia can formidable for any company and this includes Ikea. The Russian political atmosphere is rife with bribery and the blatant use of corruption in government dealings has become an accepted way of doing business. The Ikea example shows how government regulation can halt a business dead in its tracks. The mall Ikea has invested in has been ready for over a
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By: Angelo Kraus Block: 3B 2/21/2012 Russia‚ Democratic or Not? Russia should be considered a semi-democratic country. They have the characteristics of a democratic country‚ yet at the same time they don’t. For example‚ they have freedom of speech but to an extent. As shown in a round table discussion show that’s been on air for years. But‚ its only good things are spoken about the government and Putin. Also they can vote and what not but the government tries to rig it. Another example is that
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Overview Russia is the largest country in the world with a total population of 143 billion and areas stretching over Europe and Asia. Formerly the dominant public of the Union of Soviet Socialist Republics (USSR)‚ Russia now is an independent country and the most influential member of the Commonwealth of the Independent States (CIS). Several governmental policies have been launched in the last few years aiming to transform the country to be more democratic with a market-oriented economy. From 2002 to
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