Nutritional information 9 Bag of Lays Baked Chips 9 Key Objectives 10 MARKETING ENVIRONMENT 12 MICROENVIRONMENT 12 MACRO ENVIRONMENT 14 SWOT Analysis 16 Strengths 16 Weaknesses 18 Opportunities 18 Threats 19 MARKETING STRATEGY 21 Marketing Objective 21 LAY’S Target Markets 21 Holistic Marketing 22 Relationship Marketing 23 Integrated Marketing 23 Product 24 Levels of Products 24 Pricing Strategies 27 PROMOTION PLANNING 28 Internal Marketing: 28 Corporate social Responsibility
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Lay ’s (known as Walkers in the United Kingdom and Ireland‚ Chipsy[1] in Egypt‚ Poca in Vietnam‚ Tapuchips in Israel‚[2] and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay ’s chips has been marketed as a division of Frito-Lay‚ a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos‚ Doritos‚ Ruffles‚ Cheetos‚ Rold Gold pretzels‚ and Sun Chips. History In 1932
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Introduction PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana
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everyone will be world famous for 15 minutes” (Andy Warhol). This is exactly what happened to Chip Gaines and Norm Abram‚ Neither chip nor Norm expected to be famous but that is what ended up happening. They both got their 15 minutes of fame and that ended up being their gateway to stardom with their own TV shows. I believe Chip and Norm Abram are two of the best carpenter/designers of their era. Norm and Chip both learned their carpentry skills in different ways. Norm first started seeing the carpentry
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The History of the Potato Chip One of the most recognizable snack foods is the potato chip. Who can resist this thin slice of potato‚ fried into a crisp then salted? Potato chips are delicious and very popular. They satisfy the taste buds of many by hitting all the essential characteristics of a good treat. They are convenient‚ easily found‚ salty‚ greasy‚ and come in a wide variety of flavors. It is hard to believe their invention was a mistake. When George Crum‚ a Native American chef in Saratoga
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Argument essay Chip or Not to Chip? In 2006‚ 44-year-old William Koretsky was unconsciously taken to the hospital after he was in a serious car accident. An emergency room scanner revealed an implanted Radio Frequency Identification Device (RFID) chip in his arm. Doctors identified and reviewed Koretsky’s health history using an online database‚ to learn that he had type-one diabetes. Physicians quickly began monitoring his blood sugar level while treating his injuries. According to the 2006
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Masters of Business Administration Subject: Marketing Management A Marketing Plan on “Ring Chips” A product of Bombay Sweets & Co.‚ Ltd. Prepared by: Poronoy Chakma Student ID: 5515140108 Submitted to: Prof. Dr. Jashim Khan February 17th‚ 2013. Marketing Plan “BOMBAY SWEETS RING CHIPS” Introduction Bangladesh not only has a rapidly growing economy‚ but is also one of the most densely populated countries in the world. The economic focus is turning from agriculture to industrial sectors‚ even
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BINGO The Bingo brand of chips was launched by ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays‚ Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share. The
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Position Paper: Frito Lay’s Dip Strategic Issues: * A highly profitable product line and had phenomenal sales growth between 1981($30M) and 1985 ($87M). * More than 80% of all dips are accounted for by supermarkets‚ with a total dip retail dollar sales volume of $620 million (in 1985). * Major competitor in shelf stable dips. * Virtually all of the growth in 1984 and 1985 was accounted for by cheese-based dips‚ which captured market share from other dip flavors. * Dip competitors
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FAQs About Learner’s Permits & Junior Operator Licenses Massachusetts Department of Transportation (MassDOT) Registry of Motor Vehicles (RMV) July 2012 General Information 1. A Summary of Junior Operator License (JOL) Requirements 2. Accident Rates for Young Drivers 3. Permit Holder 18 or Over Must be Accompanied by License Holder 21 or Over 4. Parent Need Not Personally Supervise Additional 40 Hours of Driving (30 hours if the junior operator completes a driver skills development program)
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