Running head: FRITO-LAY‚ INC: SUN CHIPSTM MULTIGRAIN SNACKS Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Grand Canyon University Marketing Management MKT-450 Instructor: Eric Freeman September 25‚ 2010 Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Executive Summary Frito-Lay‚ Inc has been developing multigrain chips since the early 1970s after marketing research found that consumers wanted nutritious snacks‚ consequently in 1974 the company launched to the market Prontos
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FRITO LAY CASE STUDY Factual Summary: Frito-Lay‚ Inc has been developing multigrain chips since the early 1970s. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Frito-Lay knew that a healthier option was appealing to consumers and that this healthier option had proper time to be introduced‚ but the market was not ready for it yet. Product research and development is carried out
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Summary- Frito-Lay is a division of PepsiCo‚ a New York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry
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combined contributed 48 percent of PepsiCo’s net revenue in 2009. And Fristo-Lays North America‚ which is combined with the Frito Company and the H.W. Lay Company‚ creates the top selling line of snack foods in the U.S‚ Canada and Mexico. These brands include Lay’s and Ruffles potato chips‚ Doritos tortilla chips‚ Tostitos tortilla chips and dips‚ Cheetos cheese flavored snacks‚ Fritos corn chips‚ Rold Gold pretzels‚ Sun Chips and Cracker Jack popcorn. In which‚ PepsiCo holds six slots in the top 10
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History of the Frito-Lay’s Company : In 1932‚ two young entrepreneurs independently began to operate two separate companies that were thousands of miles apart. (Elmer Doolin & Herman W. Lay of Nashville) 1. The Frito Company In 1932‚ Elmer Doolin started doing business in a small San Antonio cafe and purchased a bag of corn chips to eat with his sandwich. Mr. Doolin set his new business venture in his mother’s kitchen. Because there was no money for hiring employees‚ his family helped
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Frito Lay In 1930‚ two men in different parts of the United States began companies that would eventually come to control the international snack food market. One-named Doolin purchases were made from corn dough used for centuries by Mexicans to bake bread. Fascinated with the product‚ Doolin sold his ice cream business and purchased the corn chip producer’s business for one hundred dollars. The brand‚ Frito‚ was created in the kitchen of his mother‚ along with the early production of the corn chips
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To: Frito Lay From: Reena Childers RE: Sun Chip Marketing Strategy Introduction Frito Lay is introducing their new product‚ Sun Chip. I believe that they should offer their product to customers by offering them for free for the testing. With this being said‚ Frito Lay should give out the smallest bag‚ 2.5 oz out as free samples and in turn gain sales from those who would like to be repeaters and keep buying the product. This new strategy will be able to attract new customers and gain a larger
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Frito-Lay‚ Inc. – Sun ChipsTM Multigrain Snacks Case Study Analysis Assessment of the Sun ChipsTM test market results This test market was held at Minneapolis – St. Paul‚ Minnesota metropolitan‚ which was chosen as a representation to the 90 million snack chip households in the United States. The analysis of the Sun ChipTM‘s test market results is organized chronologically according to the order of findings as stated in the case. Type of purchase The coupon program was an effective advertising
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Frito Lay Question 1: First of all‚ Frito lay is a product focused facility meaning it invested much on it’s on capital equipment; this reliance on machines mean’s Frito lay must keep a reliable inventory of MRO. Where as a cabinet shop does not need much MRO compared to Frito Lay.In contrast‚ a cabine shop or a machine shop keeps high raw materials‚ wip and final products in inventory since the order basis have variations. The demand for Frito Lay is not by order basis compared to a cabinet
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Frito-Lay Company - Cracker Jack 1. Why has Borden Foods decided to sell Cracker Jack? Borden Foods is in the process of divesting of snack and non-food products in order to focus efforts and resources in growing their pasta and grain based meal segments. Borden management has also recognized the value and equity in the heritage Cracker Jack brand. The Cracker Jack brand currently (1996) sits in the number two position in terms of Ready-To-Eat (RTE) caramel popcorn product category market share
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