------------------------------------------------- Al Akhawayn University-Fall 2010 Important innovations in the coffee market The last innovation in the coffee market was the soluble coffee in the 50s. Concerning the coffee machines‚ it was the invention of the Espresso Coffee machine in 1901 by Luigi Bezzera. In the 70s‚ Nestlé decided to target a premium segment by launching a strategic innovation‚ an innovation that would not basically impact the consumer’s habits (it doesn’t change the number of coffee they
Premium Coffee preparation Coffee Nespresso
Today‚ Lavazza is one of the most important roasters in the world‚ a leader in Italy with a 48% share in value of the retail market (source: Nielsen). Lavazza is present with its distributors and subsidiaries in over 90 countries around the world. With a turnover exceeding €1.2 billion in 2011‚ the company operates worldwide in the Home and Away-from-Home segments. Lavazza’s Board of Directors is composed by: Alberto Lavazza‚ President; Giuseppe Lavazza and Marco Lavazza‚ Vice Presidents; Francesca
Premium Espresso Coffee
facilitate that growth. What did Starbucks gain—and give up—as a result of each change? Starbucks made operational changes to facilitate its rapid expansion. First‚ it changed La Marzocco machines for Verismo models‚ which were automatic and produced espresso quicker. This reduced the costs of training baristas and reduced the time of the process‚ so customers were served more quickly. However‚ some customers argued that the new machines produced lower quality coffee and the customer-barista relationship
Premium Coffee Espresso Coffeehouse
Executive Summary Adopting a qualitative approach‚ this report provides an evaluation and critical analysis of the service process and service environment to evaluate the specialty coffee house chain‚ Starbucks Singapore. The report evaluates the purpose and value of the Starbucks servicescape design‚ a descriptive illustration of the service environment with a detailed and clear blue-printing of the service process all from an external view-point Introduction and Company Background
Premium Coffee Starbucks Coffeehouse
1.0 INTRODUCTION Malaysia is one of the well known countries in South East Asia with vast gastronomic products that can be offered (Mohd Hairi et al.‚ 2007). A multi-ethnic‚ multi-cultural and multilingual society comprises Malays‚ Chinese‚ Indians and other ethnic groups who live side by side have formed the unique gastronomic products with a combination of ingredients and taste (Hutton‚ 2000 and Mohd Hairi et al. 2007). The styles of cooking‚ the types of equipment used and the way of serving
Premium Coffee Espresso
professional customers eight grand cru coffees all with distinct aromas‚ tastes and levels of intensity : 2 Ristrettos‚ 2 Espressos‚ 2 Lungos and 2 Decaffeinated coffees. RISTRETTO ORIGIN INDIA intense and spicy RISTRETTO full-bodied and persistent ESPRESSO FORTE round and balanced ESPRESSO LEGGERO light and refreshing LUNGO FORTE elegant and roasted LUNGO LEGGERO flowery and refreshing ESPRESSO
Premium Espresso
Marketing Report MRKT101 Marketing report of Espresso House Sweden AB NAME: 000001377 Course: Mrkt101 Lecturer: Chris Dutt Due: 11-11-12 Table of contents 1.0 Introduction p. 3 2.0 Espresso Houses Marketing Mix 2.1 Promotion p. 4 2.2 Price p. 4 2.3 Product p. 4 2.4 Place p. 4 2.5 Process p. 5 2.6 People p.5 3.0 Characteristics of the company 3.1 Products/services p. 5 3.2 Variability
Premium Coffee Espresso Coffeehouse
The Espresso Lane to Global Markets Introduction Christophe Reale‚ the managing director of Espressamente is concerned about the future growth opportunities and the presence of Espressamente in the global market. However‚ entering into the global arena required prioritizing the market where the company could exploit the potential market and devise successful strategies in gaining highest market share. Analysis of Situation Faced by Organization Internal Analysis SWOT Analysis Strengths Illy has an
Premium Coffee Strategic management Developing country
partners‚ Austin Patterson and David Fields. The company offers a broad range of coffee and espresso products at competitive prices‚ all from high quality Columbian grown imported coffee beans. In addition‚ the bakery will provide freshly prepared bakery and pastry products at all times during business operations. Catering to all of its customers by providing each customer coffee and espresso products made to suit the customer is a top priority. During the SWOT analysis‚ I discovered
Premium Management Coffee Baking
to ensuring perfect extraction of flavors & aroma. We use the Ferrari of grinders-the Mazzer–to ensure the “Perfect Cup” 3. Macchina: Machine: Costa shops use specially designed Italian espresso machines. They have been tuned & perfected over the last twenty years to achieve high volumes of perfect espresso [the heart of every coffee drink] 4. Manna: Hand: the skill of the Barista influences the “Perfect Cup” So they undergo extensive & intensive training at our Coffee Academy to reach the
Premium Marketing Espresso Loyalty program