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1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be
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paper on CUSTOMER SATISFACTION AND BEYOND Subject: Sales management Submitted to: Mr. Raghunathan Submitted By: Group: 13 Praveen Kumar Jha (09234) Ravi Teja Reddy. S (0409020) Ramya. K (09238) Shwetha Reddy. T (0409018) Krishna Sumanth .C (0409004) Executive summary: Business industry today is complex. There are big competitions in every business. That is why many research and study are being conduct for their continuous growth. Customer’s loyalty is one factor that can help to many
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(pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered‚ design-based approach to helping organizations in the public and private sectors innovate and grow. They identify new ways to serve and support people by uncovering latent needs‚ behaviors‚ and desires. They envision new companies and brands‚ and design the products‚ services‚ spaces‚ and interactive experiences that bring them to life. IDEO helps organizations build creative culture and the internal systems
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Running Head: Strategic Quality Management and Customer Satisfaction Paper Strategic Quality Management and Customer Satisfaction Paper MGT/449 June 20‚ 2011 Ms. Tracy King-Dye Strategic Quality Management and Customer Satisfaction Paper Microsoft Corporation was established in 1975 by Paul Allen‚ and Bill Gates. Microsoft Corporation is a publically traded multinational corporation headquartered in Redmond Washington. Microsoft Corporation develops‚ and manufacturers
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significantly in terms of economic development. So has its banking sector. During this period‚ recognizing the evolving needs of the sector‚ the Finance Ministry of Government of India (GOI) set up various committees with the task of analyzing India ’s banking sector and recommending legislation and regulations to make it more effective‚ competitive and efficient.[1] Two such expert Committees were set up under the chairmanship of M. Narasimham. They submitted their recommendations in the 1990s in
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Internal customer essay The internal customer is not new‚ nor is it a purely public sector concept. The idea was first used almost forty years ago to describe different forms of administrative relationships within the private sector (Sayles‚ 1964). It stemmed from an understanding that in any organisation all staff are both the providers and receivers of services and‚ critically‚ if poor internal service exists‚ then the final service to the external customer will be diminished. The quality
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name‚ the course title and the Unit and Assessment number. Please note that this Assessment document has 12 pages and is made up of 5 Sections. Name: Pat Williamson Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation
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organisation(s) are you basing your answers to this assessment on? If you are currently working‚ you may wish to base it on the organisation which employs you. Starbucks Can you provide a brief description of this organisation? (Please note you will not be marked on this; it is simply to provide your tutor with a brief outline.) Chain coffee shop with selection of pastry‚ cakes and sandwiches Section 1 – Understand the factors that affect an organisation and the customer service role
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1. What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? Jim collected information by having interviews inside the company with stakeholders. He had also worked with the marketing group to put together some focus groups made up of loyal customers‚ to get some ideas about what they would value in a customer loyalty program. He had also supervised the efforts of his team members. Together‚ they had collected a great
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