2.2 SWOT Analysis 5 3.0 Marketing Strategy Analysis 6 3.1 Segmentation‚ Targeting and Positioning 6 3.1.1 Segmentation 6 3.1.2 Targeting 6 3.1.3 Positioning 7 4.0 Strategic Alliances 8 5.0 Sponsorship 9 6.0 Contribution to the Competitive Advantage and its Sustainability 10 6.1 Segmentation‚ Targeting and Positioning 10 6.2 Strategic Alliances and Sponsorship 10 7.0 Conclusion 11 8.0 References 12 Word Count: 3282 1.0 Introduction Etihad Airways‚ the
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Etihad Airways through its cargo operations is offering a full scope of airship cargo products and administrations‚ all of which are intended to offer the best in class arrangements. Etihad takes pride in its development and therefore offer the most advanced transportation strategies and advancements‚ as the company wants to be the best in air cargo logistics supplier business (Etihad Cargo‚ 2016). 1.7 Etihad Airport Services - Cargo EAS-Cargo gives import and fare administrations‚ and far reaching
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Etihad Airways Unveils Summer Growth Plans http://search.proquest.com.ezproxy.uow.edu.au/docview/194868946 Electronic resources access log-in | University of Wollongong Library. 2013. Electronic resources access log-in | University of Wollongong Library. [ONLINE] Available at: http://search.proquest.com.ezproxy.uow.edu.au/docview/194868946. [Accessed 28 October 2013]. The focal purpose of this article is to see how and airline has grown so fast‚ as well as look into the dfferent services they
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THE IMPACT OF MOTIVATION ON THE PERFORMANCE OF EMPLOYEES TO ENSURE CUSTOMER SATISFACTION IN ETIHAD AIRWAYS (UAE) WE ARE MANAGEMENT THESIS PROPOSAL EXPERTS! ORDER NOW! WWW.TOPMARKDISSERTATION.COM Introduction In the recent past there has been increased concern regarding the role of employees’ motivation in organizational performance. The business sector has for the last three to four decades received tremendous changes based on the increased
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SWOT Analysis Strength • Support from Abu Dhabi govt. Abu Dhabi government owns Etihad. Sheikh Khalifa Bin Zayed Al Nahyan personally passed an order to established Etihad. So it is obvious that Etihad has support from government that makes it easy for Etihad to operate freely. • Its presence in oil rich country Etihad operates from Abu Dhabi‚ U.A.E‚ which is a country rich with oil. This benefits them with the purchasing of cost efficiently • Per week they have over 1300 flights It has
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1.0 Introduction Abu Dhabi‚ Etihad Airways‚ the national airline of the United Arab Emirates to conduct function was established in 2003. "Etihad" is Arabic‚ is a shortened form of the United Arab Emirates. It’s headquartered in Khalifa City in Abu Dhabi during the major airlines Abu Dhabi International Airport operating from the base. Besides passenger transportation‚ Etihad Airways‚ and its Etihad Crystal Cargo offers cargo services sector. It is a relatively new company Skytrax in 2009 (Skytrax)
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Etihad-Jet Airways deal Etihad Airways of the United Arab Emirates and Jet Airways of India yesterday announced that the UAE national carrier has agreed to subscribe for 27‚263‚372 new shares in Jet Airways at a price of INR754.74 per share. The value of this equity investment is $379 million and will result in Etihad Airways holding 24 per cent of the enlarged share capital of Jet Airways. Etihad Airways’ wider overall commitment to Jet Airways includes the injection of $220m to create and strengthen
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Etihad Airways is constantly improving its branding strategy in order to strongly differentiate itself from its competitors. The airline became the official airline of 2017 New York Fashion Week (Garcia‚2016). Etihad also became one of the Principal Partners of New York City FC since 2014 (Etihad‚n.d.). In a 5 year agreement‚ the brand of the airline will feature on the playing jerseys of the club during matches in the Major League Soccer. Etihad Airways is renowned for its Residence flying apartments
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Etihad Airways is the flag carrier of the United Arab Emirates. It is headquartered in Abu Dhabi‚ UAE. It started its operations in November of 2003. In 2011‚ Etihad Airways had over 9‚000 employees 3‚000 of which are in the cabin crew team. Etihad Airways’ cabin crew is an award winning team consisting of members from 110 different countries making it a truly diverse one. All cabin crew members are required to take a mandatory eight week training course before commencing work. This course is
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Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order to establish brand awareness and positioning. 3. Introduction to Etihad Airways and Mango Etihad Airways (EA) is
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