Etisalat Corporation Introduction Emirates Telecommunication Corporation was established in 1976. It was owned by sharing between international Aeradio Limited‚ a British Company and local partners. In 1983 Etisalat was fully owned by the U.A.E government (60%) and U.A.E citizens (40 %). This combination between public and private sector made the organization moved quickly toward the modern countries in telecommunication fields. In 1991 the government issued law number (1)‚ which gave
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Strategy…………………………………………………………………………..19 4.1 Market Penetration Strategy……………………………………………..19 4.2 Diversification Strategy (Secondary Party) ……………………………..20 5.0 Action Program…………………………………………………………………..21 6.0 Financial Statements……………………………………………………………..22 6.1 Marketing
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Emirates Telecommunications Corporation‚ also known as Etisalat‚ is the telecommunications carrier and internet service provider in the United Arab Emirates. Etisalat provides all type of telecom services in addition to cable TV service. Etisalat is currently moving to a 3G network. At the end of September 2005‚ the numbers of lines in service are 1‚222‚905 for telephone‚ 4‚305‚821 for mobile and 4‚698‚ 17 for internet. Mobile penetration now exceeds 95 per cent." In May 2005‚ the UAE Telecommunications
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BACKGROUND INFORMATION The company – Emerging Markets Telecommunication Services (EMTS)‚ a joint venture initiative of Etisalat in United Arab Emirates and Mubadala Development Company came to Nigeria in 2007 following which it purchased a Unified Access License through the National Communications Commission. The license purchased had within it a mobile license to be operated on the 1800 and 900 MHz GSM spectrum. Following the due registration of the company with the relevant authorities (Corporate
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contents: 1. 2. 3. 4. 5. 6. Business Overview Chairman Statement Board of Directors and Executive Committee Chief Executive Officer Statement Operational Highlights 2011 Management Review • Group Commercial Initiatives • Etisalat UAE • International Operations • Network • Etisalat Services Holding • Human Capital 7. Corporate Governance 8. Independent auditors’ report to the shareholders 9. Consolidated income statement 10. Consolidated statement of comprehensive income 11. Consolidated statement
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LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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Assignment 1! Page 1 Wayne Said‚ Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make
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Marketing Concept BUS-110 IT 1 The marketing concept is a business philosophy where a business provides products or services that a customer wants and needs by setting up a series of activities within the company to also allow for the company to achieve their goals and objectives. Three steps involved in the marketing concept are; the business first must find out what potential customers needs are. Second‚ a business has to create the product or service that the potential customer wants
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Simply stated‚ the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood‚ forgotten‚ or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation)‚ rather than on the firm’s current products (production
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