The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification‚ selection and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. For example‚ new Apple products are developed to include improved applications and systems‚ are set
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“Demography does not need marketing” Justify Market segmentation is a marketing concept which divides the total market into smaller sub categories to have a better understanding according to taste‚ demand and preference of the consumer. To analyze the consumer with a better understanding market segmentation is divided into 4 sub categories according to the consumer’s‚ geography‚ demography‚ behavior & psychograph. Definition of demography means according to age‚ gender‚ income‚ marital status
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Master’s Degree in Marketing and Communications 1. The difference between wants needs‚ and demands Needs‚ wants and demands make part of the five marketing core elements and/or concepts. We could say that they are in first place due to what they stand for. A human need is a state of felt depravation according to more than one text book. What this means is that us‚ humans‚ require certain things to satisfy our needs e.g. If we feel cold we require thicker clothing. Needs‚ according to marketers
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Does marketing create or satisfy consumer needs? Comment on the “dark side” of marketing I believe marketing does both by first trying to satisfy the consumer’s needs and then second use the knowledge gained from their customers to introduce new products or services that will provide the best benefits for their consumers. “Marketing has helped introduce and gain acceptance of new products that have eased or enriched people’s lives. It can inspire enhancements in existing products as marketers
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idea of marketing revovles around 3 main thing the are the needs‚wants and demands. in normal life needs‚wants and demands are often used interchangeable but in marketing concept‚they are defined in diverse sense • Needs:the basic requirments that individual wishes to satisfy basic needs[food‚shelter‚drink‚safety‚affection] • Wants:wants are a step up ahead of needs and the depend on the needs of the humans‚ a want is a desire for specific product or service to satisfy underlying needs. e.g you
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Some people in countries like the United States of America think they need all the newest gadgets‚ the newest model of a car‚ and they really need the Internet. We have grown up in a generation ruled by the discoveries of things like the Internet and iPhones. We are used to having so many things that we just take for granted‚ things we think we need that we don’t‚ and worst of all things that we don’t think we need that we would be lost without. So many other nations don’t have the things that
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A. Marketing merely reflects the needs and wants of customers. B. Marketing shapes consumer needs and wants. Part A ’Marketing merely reflects the needs and wants of customers.’ We all need to eat‚ drink and sleep and reproduce‚ this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need
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Marketing is an ongoing activity that does not stop‚ continuously obtaining needs that define a state of felt deprivation and wants that defines what is need. It involves transaction in terms price‚ place‚ product and promotion. At the end of this exchange‚ the most important result most desired is customer satisfaction. The discovering and satisfying of consumers’ needs and wants is the prime marketing activity. Thus‚ the marketing function is to search needs and then satisfy it. According to Philip
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1 PREFACE This marketing assignment pertains to the needs and wants of consumers in the consumer durables category. Within this category‚ we have specifically chosen the laptop industry‚ to illustrate clearly the wants and needs of consumers and the various elements of the marketing mix used‚ in order to satisfy them. There are 6 major players in this market are HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; and also many smaller but niche players like Toshiba‚ Panasonic and Apple‚ Samsung
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1: Marketing inputs means the activities of organizations that attempt to communicate the benefits of their product and services to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent are influencing by marketing inputs more. Since marketers can influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing
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