Preview

consumer marketing

Satisfactory Essays
Open Document
Open Document
381 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
consumer marketing
1: Marketing inputs means the activities of organizations that attempt to communicate the benefits of their product and services to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent are influencing by marketing inputs more. Since marketers can influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing by social cultural. Since when consumers by those products, they would like to ask the opinion of their friends.

2: Camera, New mobile phone and Luxury handbag. Let`s consider several of the pre-purchase alternatives open to a digital camera buyer. It will relate to the product factors. Even many people have a camera. But it will frequent changes in product styling and frequent price changes. Some product`s price is high that make some people wants to have it but cannot afford. New mobile phone will relate to the situational factors. Since this mobile phone is new so that many people does not have past experience about them. It also can as a gift for friends and family. Luxury handbag will related to personal factors. Since its expensive, it need to people who have high income can afford it. But most white-collar occupation loves it.

3:Extensive problem solving- consumer has not established any criteria for purchase. They will need to obtain a great deal of information on the brands. Limited problem solving- consumer has already established the basic evaluation criteria. But they have not fully established preferences for a set of brands. Routinized response behavior- consumers experienced with the product category and have a well-established criterion for evaluating brands. But some purchases will be habit-based. Chewing gum, carpeting sugar and mobile phone, should be limited problem solving. Since consumers have already established the basic criteria for

You May Also Find These Documents Helpful

  • Good Essays

    marketing

    • 1671 Words
    • 6 Pages

    When the first account from H Cars arrived, Bolt refused to pay arguing that the company (Nutt & Bolt Pty Ltd) was not liable for the debt as Nutt did not have authority…

    • 1671 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    Marketing

    • 329 Words
    • 2 Pages

    1. What type of information is available on the AMA website to assist students in planning their careers and finding jobs? AMA distributes Self-Study programs, developed by business and education experts, which gain recognition from the Regents of the University of the State of New York as an educational institution in 1973. Plans your career for over 65 skill-building courses in 20 subject areas including Supervision, Human Resources, Communication, Leadership, Finance, and Management. They also have job listings on their career page that would benefit students in the cities of Chicago, New York, Saranac Lake, and Arlington.…

    • 329 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    marketing

    • 579 Words
    • 3 Pages

    Point Electronics Corporations has Consumer Electronics Show event which is the most important event in the industry.…

    • 579 Words
    • 3 Pages
    Good Essays
  • Good Essays

    marketing

    • 2075 Words
    • 9 Pages

    From humble beginnings with a single store in suburban Balwyn, Baby Bunting now employs more than 400 people across its 24 National superstores and new 11,000sqm warehouse in Melbourne.…

    • 2075 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Marketing

    • 2524 Words
    • 11 Pages

    9) Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?…

    • 2524 Words
    • 11 Pages
    Good Essays
  • Satisfactory Essays

    Consumer Buying Behavior:

    • 459 Words
    • 2 Pages

    Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer's environment: economic, technological, political, and cultural. All these inputs enter the buyer's black box,…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Purchase Process Model

    • 435 Words
    • 2 Pages

    For the first stage, pre-purchase stage it includes awareness of need, information search, evaluation of alternatives and make decision on service purchase and often make reservation before any purchasing run. Customers recognize a problem as a awareness of need or want. Of course, the most frequent problem occurs when consumers realize they are out of the product then they will motivate to take action to resolve it. Customers search for information that is helpful in making a purchasing decision. They may get this information in one or in many ways whether involve deciding between different approaches to address the same problem. Customer information typically falls into four group which are personal, commercial, public and experience. Evaluating alternatives follows the information search. During this customer analyzes all objective and subjective attribute of available products. An illustration of objective criteria includes brand attribute and technical specification. Example of subjective attribute include list of alternatives, testing as well as personal experience.…

    • 435 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing

    • 417 Words
    • 2 Pages

    I. Microenvironmental factors that have affected Target’s performance over the past few years would be marketing intermediaries, customer markets, and competitors.…

    • 417 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Marketing

    • 1088 Words
    • 5 Pages

    • Build an effective pull campaign, bringing in new customers at an increased rate of 9% per quarter.…

    • 1088 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Marketing

    • 491 Words
    • 2 Pages

    5. Describe the situations that would lead to the use of the three different buying processes for a particular product – lightweight bumpers of a pickup truck.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    marketing

    • 2727 Words
    • 11 Pages

    The first thing I did for this project was contacted Alys Beach. I told them I would be doing a project on them, and they were more than willing to answer any questions I had.…

    • 2727 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    marketing

    • 2121 Words
    • 9 Pages

    This course provides the student with an understanding of the objectives of a compensation program; the process and techniques of wage and salary determination; issues and problems in incentive systems; benefits and services, and the management of these programs.…

    • 2121 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Marketing

    • 1296 Words
    • 5 Pages

    To follow the professional electronic sports, more and more normal people who are just like to play computer games start to focus on their computers and peripherals. Some of them buy computers with very high level hardware, some buy memory chips to add games’ fluency, others go to buy professional mice and keyboards for e-sports, and still others go to buy professional headsets like they are from gaming clans. There is a very famous brand for e-sports. It is called Razer. Razer wants to build the right relationships with the right customers; they are also seeking for their competitive advantages. Because they are retailers for professional electronic games, they may focus more on customers who like to play computer games. Razer is good at producing almost all kinds of products which are necessities when players are competing. And this company introduces a new product. It is a headset called Razer Tiamat 7.1. In this report I will introduce this product in detail with relating concepts of segmenting, targeting, positioning strategies in Razer. I will also analyze this product by explain 4Ps (Product, price, place, promotion) and 4Cs (Customer, cost, convenience, communication).…

    • 1296 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Consumers always want to create an assortment of products which satisfies their needs and wants in the present and also in the future. To realise this aim, the consumer has to make a lot of decisions. These purchasing decisions can be classified into three main categories of decisions:…

    • 4374 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Mac Vs PC Case Study

    • 819 Words
    • 3 Pages

    For extensive problem solving, customer will get more involvement in the decision making process mainly due to the self-concept and the relatively higher perceived risk. Consumer will try to obtain as much information as possible and compare the brand or product carefully. In the purchase of computer, as the price is relatively high as compare to other consumable goods, a higher financial risk will result. Consumer will have higher involvement in the decision making process. On the other hand, as mentioned in the introduction, the user image and the self-concept would be another factor motivates the consumer to pay more attention in choosing the right product. They will search…

    • 819 Words
    • 3 Pages
    Good Essays